Page 7 - Turkinsurance Digital Magazine

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5 million people chose Anadolu Hayat Emeklilik for their individual retirement and life
insurance needs

Operating in the individual retirement maintained their leadership position
and life insurance sectors and serving in the under-18 customer market,
a total of 5 million customers, Anadolu stating, “As the first company to offer
Hayat Emeklilik continues its stable individual retirement products for
growth. The company, reaching a children in the industry, we continue to
fund size of 148 billion TL including maintain our leadership position in the
government contributions and serving under-18 customer market with 277
2.9 million participants in the Individual thousand participants and a fund size
Pension System (BES), holds a leading of 3.9 billion TL.” Atalay also touched
position in the market with a 25% upon their extensive customer base,
share in the under-18 customer segment stating, “Currently, 5 million people
and a 26% share in both participant choose Anadolu Hayat Emeklilik for
numbers and fund size. Anadolu Hayat their individual retirement and life
Emeklilik, with 2.4 million customers insurance needs. According to family
in the life insurance branch, saw its data released by the Turkish Statistical
premium production for the year 2023 Institute, the average household size in
increase by 101% compared to the our country is calculated to be 3.17.
previous year, reaching 7.1 billion TL. In this context, when we consider
our customers along with the family
Continuing its efforts in individual members living in the same household, at full speed to provide our customers
retirement and life insurance sectors, we can say that as a company, we reach with a flawless experience. We will work
Anadolu Hayat Emeklilik maintains its over 15 million people in total. We on developing processes to enable our
successful performance in 2023 into provide opportunities for saving and customers to perform all their requests
the first quarter of 2024. According to protection against risks through our and transactions via digital platforms,
data from February 23, 2024, in the various products.” and to track their transactions
Individual Pension System consisting through our digital platforms. We
of voluntary individual retirement and “We continue to be the choice for will intensify our efforts on artificial
automatic enrollment, the company one out of every 4 children” intelligence-supported personalized
has reached a current fund size of value propositions to increase new
148 billion TL, representing a 10.3% Atalay continued, stating that the customer acquisition and customer
increase since the beginning of the company’s strong performance has retention. In 2024, while taking
year. As of the same date, the company motivated them to achieve new actions to ensure customer retention
has reached a total of 2.9 million successes in 2024. He said: “We to maintain our strong position in the
participants. In the life insurance believe that the growth momentum individual retirement and life insurance
branch, the company achieved a we captured in 2023 will continue markets and further strengthen it in
premium production of 679 million at the same pace this year. By the certain categories, we will also focus
TL in the first month of the year. At end of 2024, we anticipate that our on diversifying our product range to
the end of 2023, the company achieved voluntary Individual Pension System attract new customers. Additionally,
an active size of 162.7 billion TL and (BES) participants will exceed 1.5 there are new regulatory developments
equity of 6.3 billion TL, representing million. We will continue to maintain in the sectors we operate in, which
increases of 80% and 86% respectively our leadership position in the under-18 contain developments beneficial to
compared to the previous year. customer group this year and remain the customers, on the hot agenda. We will
choice for one out of every 4 children adapt to these changes and leverage
Murat Atalay, the General Manager of in the industry. Regarding automatic them to provide better services to our
Anadolu Hayat Emeklilik, expressed enrollment, we aim to increase the customers. Our company conducts
Doğa Sigorta has launched its User-Friendly New Website satisfaction with the company’s number of employees in the system all activities with an approach that
achievements in the Individual Pension through the corporate collaborations is conscious of its responsibilities to
System (BES) and life insurance we have accelerated. Expanding our the environment and society. In line
branches in 2023. He stated, “We financial inclusiveness by increasing with today’s needs, we will continue
have reached the targeted performance our market share in both BES fund size to be the company that provides the
level for all branches in 2023. We had and life insurance premium production best customer experience, both before
a very successful year in life insurance is among our goals for 2024.” and after sales. At Anadolu Hayat
and individual retirement branches, Emeklilik, we will enrich the trust we
exceeding the sector average in all “We will focus on acquiring new cus- provide with customer experience and
categories (participant numbers, fund tomers” digitalization, making sustainability
size, premium production), thus vision an integral part of our work. By
increasing our market share.” Atalay indicated that the focus of their doing so, we will elevate our services to
future efforts would be on customers, higher levels in the sectors we operate
Atalay also emphasized that they stating, “We will continue our efforts in.”