Page 27 - Turkinsurance Digital Magazine

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At Allianz Partners,

We Continue Our Approach That

Brings Together Technology and

Humanity

Allianz Partners Türkiye Sales Director
Ercan Yavaş

proach do you adopt, particularly in terms of The most important dynamic shaping our sales
efficiency and sustainability? performance in Türkiye is the rapidly digitaliz-
ing and increasingly younger consumer profile.
At the core of our sales strategies lies understand- This audience wants instant access to services.
ing customer needs and providing them with the This expectation is rapidly increasing the use of
highest added value. We do not limit ourselves to mobile applications, online service requests, and
providing only basic assistance services; we de- self-service channels.
velop brand-new solutions that make a difference
in the way our customers operate. The most notable change in customer demands
is the expectation of support not only at the mo- While technology
In terms of efficiency, our top priority is digital- ment of a claim, but also before and after it. Cus- strengthens our
ization. Automating our business processes and tomers today are not simply waiting for a tow
using robotic systems not only reduces operation- truck; they want to track the status of their vehi- hand, at the end
al costs but also enhances the quality of our ser- cle, resolve replacement-car procedures quickly, of the day, nothing
vices. On the sustainability side, we place great and experience convenient, transparent process- can replace the
importance on building long-term, trust-based es. In short, customers now expect not only fast
business relationships. By working in close col- solutions but also trust and transparency. human touch.
laboration with insurance companies, we do not
focus solely on achieving sales targets; we also In recent years, how have you responded to
help shape the sector’s forward-looking develop- the changes in customer expectations? Which
ment. innovative solutions have come to the fore-
front?
What are the most important market dynam-
ics that shape your sales performance in Tür- To respond to the changes in customer expecta-
kiye? Could you talk a bit about the prominent tions, we follow an approach that brings together
changes in customer demands? technology and human touch. By placing digital-