Page 7 - Turkinsurance Digital Magazine

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The ITEA-Treat Project, in which Anadolu Sigorta is a project partner, has been approved
by TÜBİTAK

As the industry’s first and only company Sigorta’s first project to be supported as
with an R&D Center certificate, Anadolu part of European Union collaborative
Sigorta continues to shape the future projects. The ITEA-Treat Project aims
of the insurance world with innovative to enhance patient self-effectiveness
projects. With the ITEA-Treat Project in managing non-communicable
approved by TÜBİTAK and conducted diseases through artificial intelligence
through international collaborations, recommendations and to develop next-
Anadolu Sigorta will enhance patient generation wearable technologies and
self-effectiveness in managing non- software-based solutions. Within the
communicable diseases with artificial scope of the TREAT Project, which
intelligence recommendations. The reflects the company’s innovation and
project will also involve the development leadership philosophy, Anadolu Sigorta
of next-generation wearable technologies takes on international leadership in the
and software-based solutions. For over ‘Development of Artificial Intelligence
a year, Anadolu Sigorta, the industry’s Technologies in the Health Sector’ work
first and only company with an R&D package. Anadolu Sigorta Deputy General
center certificate, continues to pioneer Manager Korhan Kuyu mentioned that most innovative projects implemented
the development of insurance. The ITEA- they have contributed to the Research and in our R&D Center. With the In-House
Treat Project, in which Anadolu Sigorta Development Center with 13 academic R&D Center certificate granted by the
is a participant and project partner, presentations, 13 academic articles, 7 Ministry of Industry and Technology
has been approved by TÜBİTAK under awards, 10 completed R&D projects, of the Republic of Turkey, a first in the
the “TÜBİTAK-TEYDEB 1509-2023 pre-approved 6 EU projects, 1 ongoing industry, we are advancing our sector
International Industry R&D Projects TÜBİTAK project, and 3 university- by providing innovative products and
Support Program.” Starting in 2023 industry collaborations. Kuyu stated, services. The innovations our project will
and carried out in collaboration with “The ITEA-Treat Project, in which we bring to our country and the insurance
LiveWell, E-Kalite, and ARD Group, the are a participant and project partner, field are a source of excitement and pride
ITEA-Treat Project stands out as Anadolu is a source of pride for us as one of the for us.”

Support for Sustainable Initiatives from Aksigorta

support has been provided to the Captanomy initiative, which
helps companies measure and reduce their carbon emissions,
scores their sustainability performance, and connects them
with banks and insurance companies to obtain advantageous
products and solutions. In the field of mobility, a lifeline was
provided to the Newky initiative, which transforms the user’s
mobile phone into a secure digital key by using biometric data
through its patented IoT device and application. It matches
and grants access permission to vehicles, doors, devices, and
files. Each of the two companies received a grant support of
150,000 TL, totaling 300,000 TL.

Mentoring support from employees to entrepreneurs
Aksigorta provided grant support to Easy Captanomy and
Newky initiatives at the Big Bang Start-up Challenge event, Stressing the importance of supporting initiatives that
where the best of the initiatives supported by İTÜ Çekirdek, generate next-generation solutions through the partnerships
Incubation Center of İTÜ ARI Teknokent every year are they maintain within the program, Aksigorta’s Strategy and
determined. Individual Bancassurance Director, Elif Horasan, mentioned:
“As an organization, we provide grant support to startup
Aksigorta, developing its products and services with a new initiatives every year, and this support does not stay limited
generation insurance understanding, added another support to to just this stage. We collaborate with these initiatives at
the initiatives as the Golden Sponsor of the traditional ITU Aksigorta, providing them with mentorship support, and they
Çekirdek InsurTech Program. Aksigorta, which provides a become important business partners for us. As part of our goal
lifeline to successful initiatives with innovative business ideas to create a sectoral ecosystem in this field, we will continue to
every year, supported sustainability, automotive, and mobility support the commercialization of initiatives and the creation
within this framework. In the field of sustainability, grant of global success stories.”