Page 10 - Turkinsurance Digital Magazine

10 at a glance

“A New Era Begins in Insurance Sector Reporting”

As known, the TFRS 17 Insurance Contracts Standard onwards, starting from
was published in the Official Gazette numbered 31706 the first quarter of 2024,
on 31/12/2022 by the Public Oversight, Accounting and financial statements from
Auditing Standards Authority (KGK). To ensure compliance our sector will be prepared
across the industry and to facilitate a more effective process, in accordance with TFRS
our institution has decided to implement the Standard as of 17.
01/01/2025. In this regard, it is crucial
for companies to timely and accurately present their financial
In the context of compliance with international reporting statements under TFRS 17 for the year 2024, and to
standards and to closely monitor the industry and ensure diligently prepare any additional information required during
a smooth transition to implementation from 01/01/2025 this process.

Start-up Network Day by QNB Sigorta: Offering Innovative Solutions to Customers
Together with Ventures

QNB Sigorta, in collaboration with QNBEYOND, organized
the Start-up Network Day event. During the event, 7 ventures
focusing on different areas shared their creatively found
solutions to customer problems in the insurance industry
through inspiring presentations. QNB Sigorta aims to
collaborate with ventures that bring innovative solutions to
customer problems in the fields of customer experience, health
& wellness, automation & artificial intelligence, embedded
insurance, and telemedicine.

QNB Sigorta, operating as a 100% subsidiary of QNB
Finansbank, one of Turkey’s largest private banks, and
providing services in health insurance, life and personal
accident insurance, as well as individual retirement, came
together with entrepreneurs under the hosting of QNBEYOND. Kuriş mentioned that they observe five focal points where
During the event, solutions of 7 different ventures focusing innovation is concentrated in insurance, specifically in life and
on areas such as artificial intelligence, wellness-wellbeing, health branches. She stated their interest in collaborating with
telemedicine, customer experience, and embedded insurance ventures that bring innovative solutions to customer problems
were discussed. in the areas of customer experience, health & wellness,
automation & artificial intelligence, embedded insurance, and
Each representative of the ventures had the opportunity to telemedicine.
share their entrepreneurial journeys, the customer problems
they encountered, and the creative solutions they offered. Pınar Kuriş, highlighting that QNB Sigorta reaches its
They also presented scenario examples on how these solutions customers with the motto “Live Today,” said, “We are
could be integrated into the world of insurance. The executives brainstorming on many innovations to ensure our customers
from QNB Sigorta and QNB Finansbank who participated feel good ‘today.’ With the need for digitization, we know
in the event had the opportunity to establish direct contact that customers are now in search of services that go beyond
with the ventures, understanding their value propositions, and traditional insurance coverage they can use in challenging
exploring potential areas for collaboration. times, aiming to touch upon their daily lives for the present.
Just like in all our service channels, we continue to set our
In the opening speech of the event, Pınar Kuriş, the CEO of actions in digitization with a focus on making our customers
QNB Sigorta, stated, “In the journey of insurance, there are feel good and secure.”
opportunities for development in many touchpoints, from the
stage of receiving quotes to policy issuance, dynamic pricing, QNB Sigorta aims to continue benefiting from QNBEYOND’s
payment systems, customer experience solutions, and value- entrepreneurial network and acceleration programs, which
added services. We believe that there is ample room for are among the most tangible indicators of the importance
ventures not only in applications directly targeting end-users QNB Group places on innovation and entrepreneurship
but also in simplifying the infrastructure and automation in in the upcoming period. The goal is to further develop its
the insurance sector.” relationships with the entrepreneurial ecosystem.