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Anadolu Hayat Emeklilik’s number of participants in the Voluntary Private Pension System (BES) has reached 1.5 million. With a 16.4% market share in the voluntary BES participant category, the company leads among private pension companies. Additionally, it maintains its pioneering position in the sector with a 23% market share in the number of people who have retired from the system. Out of the 310,000 people who have retired from the Individual Pension System, 72,000 have earned their retirement through Anadolu Hayat Emeklilik.
Anadolu Hayat Emeklilik, which successfully continues its operations by serving a total of 5 million customers in the individual pension and life insurance sectors, became the first private pension company to reach 1.5 million participants in the Voluntary Private Pension System (BES), which has been in operation since October 2003. According to current data, the fund size of voluntary BES participants, including state contributions, has reached 178 billion TL, stated Murat Atalay, General Manager of Anadolu Hayat Emeklilik. "We are proud that since our company's founding in 1990, we have become one of the most preferred companies in the life insurance and individual pension sectors. According to the data published by the Pension Monitoring Center on July 12, we became the first private pension company to exceed 1.5 million participants in the voluntary BES. To put it another way, 1.5 million people are currently securing their future and saving under Anadolu Hayat Emeklilik. The trust our customers place in us is invaluable, and as a company, we are working with all our strength to be worthy of this responsibility," he said.
“As a leading company in the industry, we are surpassing critical milestones one by one.”
Emphasizing that they focus equally on other areas in addition to the number of voluntary BES participants, Atalay continued, "With our portfolio of 1.5 million voluntary BES customers and an automatic enrollment fund size exceeding 10.7 billion TL, we are leaders among privately-owned companies in two categories. Our 'BES for My Child' product, which has been on sale since 2021, continues to be the most preferred individual pension product for those under 18. As of June 14, 2024, we became the first company to reach 300,000 children in this customer group. According to current data, the percentage of our participants under 18 within our total voluntary BES participants has reached 20.6%. Our child customers have played a significant role in us becoming the first private pension company to reach 1.5 million voluntary BES participants. The savings of children who enter the system at an early age are supported both by staying in the system for a long time and by the 30% state contribution advantage. This creates an additional benefit specifically for children. We place great importance on the inclusion of under-18 participants in the system in terms of the sustainability of BES.”
“You can easily join BES within minutes through digital platforms.”
Atalay stated that they are progressing confidently on their digital transformation journey, emphasizing that their efforts in this area have significantly advanced the company's digital maturity and said "By harnessing the momentum of digitalization, which is evolving and expanding with new technologies every day, we offer our customers alternative solutions. We continuously improve ourselves to make this savings period, where they are saving for their future, even more appealing for them. We are working to make our customers feel comfortable on this journey with us, aiming to further elevate their satisfaction levels. We observe that parents saving for their children's future, as well as the younger generation with a high level of awareness and consciousness about the future, are more interested in saving and investing. In this regard, while offering BES as a reliable savings tool, we strive to consider their changing needs. Additionally, recognizing that young people live closely with technology and have a tendency to quickly adapt to innovations, we are developing innovative solutions to increase their access to financial tools through digital platforms. We offer everyone, especially our children and young people who grow up with technology, the opportunity to apply quickly and easily through digital channels, allowing them to join the system without any difficulty. Individuals can access our individual pension and life insurance products through a completely paperless, end-to-end digital process. Those who want to start saving for their future can become our BES or life insurance customers anytime, anywhere.”
“We are among the leading companies with digital competency.”
Highlighting the significant role of digital channels and services in customer preference for Anadolu Hayat Emeklilik, Atalay said, "We are one of the leading companies in the sector with digital competency. Our extensive range of individual pension plans offered through remote sales channels sets us apart in customer preferences. In 2024, we acquired 2 out of every 10 new customers through our remote sales channels. We continue to enhance our efficient sales channels, diversify our channel options, and increase the share of sales channels in total production. Each year, we achieve new milestones and become one of the first companies to reach significant figures in the industry. In the coming period, we will continue to work intensively to maintain our position as the most preferred brand in individual pensions and life insurance. We extend our deepest thanks to all our employees, business partners, and customers who have contributed to this success and have helped us achieve leadership.” |
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