Page 34 - Turkinsurance Digital Magazine

34 interview

We are also implementing projects to enhance partners, depending on their requests.
our CRM infrastructures, improve customer
retention performance through sales quality In sales quality management, beyond the cus-
management systems, and increase efficiency tomer retention activities we carry out, we
through digital reporting tools. create value through methods that minimize
The vision of On the other hand, ensuring that all technol- customer dissatisfaction and potential legal
processes that companies may encounter af-
senCard Direct ogies and systems we use are aligned with ter sales—particularly in health insurance.
Sales has been BUPA’s global standards, while maintaining We bring our long-standing experience in this
a strong technology infrastructure that makes area to our business partners.
built around a difference, is one of the key elements of our Each package is customized according to the
approach.
making a needs of our partners and offers them flexi-
difference. How do your strategic partnership models bility. Thanks to this approach, we become a
create differentiation in the sector? solution partner that creates added value not
only for individual customers but also for fi-
We do not view the concept of “product” nancial institutions.
solely as the insurance products we sell. We
create differentiation through the strategic What advantages does being a Bupa Türki-
partnership service models we develop for ye company provide for you?
our business partners. As of today, we have
productized four main services: new customer The corporate strength of Bupa Türkiye of-
acquisition, renewal services for existing cus- fers us a major advantage both in terms of in-
tomers, establishing dedicated sales teams for vestment capacity and system infrastructure.
business partners, and sales quality manage- Thanks to this strength, we apply high stand-
ment. ards across all processes—from information
security systems to internal control and audit
In particular, the new business and renewal policies.
service is an important value proposition for
companies with high customer potential, as In addition, in line with our global vision, we
it increases product usage rates and achieves benefit not only from the experience gained in
this growth through health insurance, which Türkiye but also from the expertise of the in-
is a highly sticky product. Indeed, the services ternational structure we are part of. This cre-
most preferred by our current business part- ates a sense of corporate trust for our employ-
ners are, as a whole, the new business and re- ees, our customers, and our business partners.
newal services. The fact that we have hybrid
sub-models combining this service with both What are your priority goals and invest-
our field sales teams and our call center em- ment plans for the upcoming period in di-
ployees allows our business partners to make rect sales?
flexible and need-based choices.
As senCard Direct Sales, we see that we are
In the service of establishing and managing filling an important gap in the sector and cre-
sales teams, we can also operate within three ating a game-changing value. We will con-
different models. In this context, we can also tinue to invest in order to carry our strong
provide services based solely on selling the position in the sector even further. We will
specific products preferred by our business continue to increase both the number of our