Page 20 - Turkinsurance Digital Magazine

20 interview

For instance, with our MetLife Cepte
[MetLife in Your Pocket] mobile applica-
tion, which we launched in 2023, we en-
abled our insurance customers to access
their policies, make premium payments,
view the scope of their assistance services,
and schedule appointments. Our pension
customers, on the other hand, gained the
ability to make contribution payments,
change their fund allocations, monitor the
performance of their individual pension
funds, and download account summaries
directly through the app.

Since 2023, we have also begun offering
our BES and insurance products—de-
signed to help customers save for a com-
fortable retirement—through our digital
sales platform MetLife Hızlaal available
on our website metlife.com.tr.

Continuing to adapt to the demands of the
digital age, we launched two new applica-
tions last year aimed at providing fast and
easy service to our customers: our chat-
We developed our robo-advisory service *Fon Ustası* \[Fund bot Met Asistanım [My Met Assistant]
Master], which offers fully fund-specific investment advice, by and our voice response system IVR, which
leveraging machine learning and modern portfolio theory. allows transactions to be completed using
voice commands.

Most recently, we developed our robo-ad-
compound manner. All of these elements to strengthen our presence in digital chan- visory service Fon Ustası [Fund Master],
demonstrate that BES is being managed nels, have played a significant role in this which offers fully fund-specific investment
correctly and effectively in Türkiye, mak- success. advice, using machine learning and mod-
ing the system increasingly attractive for ern portfolio theory. This service, which
investors who are thinking long-term and Where does MetLife currently stand will be launched soon, will provide person-
aiming to invest in their future. in its digitalization journey? What alized investment recommendations tai-
kinds of recent digital investments lored to our customers’ risk preferences.
New regulations such as the partial with- have been made to enhance customer Customers who wish to benefit from the
drawal option and assignment rights have experience? robo-advisory service will be able to easi-
made BES a more flexible system and en- ly access Fon Ustası through the MetLife
abled the development of alternative solu- The private pension sector has been rapidly Cepte mobile application. They will re-
tions tailored to customer needs. The con- digitalizing in recent years, and artificial ceive detailed information about the ser-
tinued surge in demand for BES clearly intelligence has begun to play a key role in vice, and the application will periodically
reveals its growing strength. this transformation. Artificial intelligence offer fund recommendations. Customers
and technological innovations offer great wishing to revise their investment pref-
As MetLife Türkiye, according to the opportunities in personalizing customer erences will retain full control over their
Pension Monitoring Center’s data dated experiences, accelerating processes, and final decisions.
April 18, 2025, we have reached a fund increasing operational efficiency.
size of approximately 17 billion TL in What steps have you taken in
BES, including state contributions, with At MetLife, we integrate technology with integrating Environmental, Social, and
around 310,000 participants. This rep- a customer experience-oriented approach. Governance (ESG) criteria into your
resents a 45.5% growth compared to the We analyze every stage of our customers’ business processes?
same period last year. Our services of- journeys with us, and whether through
fered through our sales platform MetLife technology or human interaction, we iden- MetLife’s purpose—“Always by your side
Hızlaal [MetLife QuickBuy] and our mo- tify opportunities to communicate with for a more secure future”—guides our
bile app MetLife Cepte [MetLife in Your our users in the way they prefer—at the strategy and reflects our core promise to
Pocket], launched as part of our strategy time and place of their choosing. our customers, employees, shareholders,