Page 21 - Turkinsurance Digital Magazine

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and communities. As it has for more than 150 years, sustaina- steps, we help our customers look to the future with greater con-
bility continues to define how we fulfill our purpose and create fidence. With Fon Ustası, customers can make investment deci-
meaningful impact for our stakeholders. sions tailored to their personal financial goals without the need
to consult an investment advisor. The platform will guide them
At MetLife, sustainability means managing our business respon- through the process.
sibly. This commitment is evident in the products and services we
develop for our customers, the culture we foster for our employ- Additionally, through our chatbot *Met Asistanım*, we provide
ees, the time we dedicate to volunteering in our communities, and services such as answering general questions, verifying identity,
many other areas. checking savings balances, viewing policy and assistance cov-
erage, and retrieving payment information. Our voice response
In line with our goal to support a sustainable future, we launched systems also help users save time by enabling quick access to
the Sustainability Fund Basket Fund in Türkiye in 2023. This essential services. Technological transformation is emerging as
fund is designed for participants who aim to align their invest- a significant opportunity not only for companies but also for cus-
ment preferences with a sustainable future approach and make tomers.
asset selections accordingly.
What do you think will be the most important factor that
The MetLife Emeklilik Sustainability Fund Basket Fund invests will differentiate MetLife in the sector in the future? What
in both domestic and international sustainability exchange-trad- are MetLife’s key strategic priorities for 2025 and beyond?
ed funds that include equity shares and debt instruments of com-
panies which, in addition to pursuing high performance targets, As MetLife, we have defined our new strategy for 2025 and be-
have integrated environmental, social, and corporate governance yond under the name “New Frontier” and have prepared our
(ESG) principles into their investment decision-making process- roadmap for the upcoming period. Within the scope of this strat-
es. We are pleased to leverage the opportunities offered by con- egy, we will adopt a commercial mindset and focus on following
tinuously evolving technology to deliver our innovative products the right behaviors to achieve the best outcomes for MetLife in
and services to our customers. We believe that in the future, we an ever-changing market. Moreover, we will manage and develop
will continue to create new value through creative projects such our capacity proactively to maximize impact.
as our sustainability and technology funds, which provide partic-
ipants with new investment opportunities.

How have customer needs changed in recent years? How
has MetLife adapted to this transformation, and could you
share examples of special projects implemented to enhance
customer satisfaction?

In recent years—especially following the pandemic—we have
observed a clear shift in our customers’ needs and expectations.
The acceleration of digitalization has significantly increased de-
mand for easier access to insurance products, user-friendly ex-
periences, and transparency. Today’s customers no longer simply
want to purchase an insurance product; they expect personalized,
flexible, understandable, and instantly accessible solutions tai-
lored to their needs.

As a company that places customers at the center of everything
we do, we design our projects by leveraging the opportunities
provided by digitalization to best meet these evolving demands.
It is also critically important that our business partners possess
strong digital infrastructure and competencies, particularly in
terms of integration and data sharing. To keep pace with the
rapid changes in the digital world, our partners must be agile,
flexible, and adopt a customer-centric approach that prioritizes
the customer experience.

Thanks to technological innovations, our customers can continue
to receive faster, more personalized, and more efficient service.
As I mentioned earlier, with Fon Ustası [Fund Master], we have
made the investment world more accessible for our customers.
By simplifying complex financial decisions into straightforward