Page 19 - Turkinsurance Digital Magazine

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We Integrate Technology with a Customer

Experience-Oriented Approach

Deniz Yurtseven, General Manager of MetLife Emeklilik ve Hayat,
stated: “We have defined our new strategy for 2025 and beyond as
‘New Frontier’ and have prepared our roadmap for the upcoming
period.”

What kind of landscape are we seeing in the insurance sector as we move into
2025? How is the demand shifting, especially in the life insurance segment?

The insurance sector in 2025 is shaping up as a period where digital transformation
has gained momentum—driven largely by artificial intelligence—customer needs are
becoming increasingly personalized, and sustainability is coming to the forefront.
Global and local economic developments, technological advancements, and evolving
consumer expectations continue to shape our industry. Overall, we observe that the
sector maintains its growth potential, supported by the increasing awareness of in-
surance and the expansion of product variety.

Especially in the life insurance segment, the heightened awareness of risk and the
growing need for financial planning in the post-pandemic period continue to sig-
nificantly influence demand. According to data from the Insurance Association of
Türkiye (TSB), as of March 2025, the life insurance branch saw a 74.7% increase
The private pension sector has in total premium production compared to the same period of the previous year, with
a real growth rate of 26.5%. In line with this sectoral trend, we at MetLife Türkiye
been rapidly digitalizing in also recorded parallel growth and currently hold a 7.2% market share within the
recent years, and artificial in- sector, based on data from the Insurance Association of Türkiye. The trajectory of
telligence has begun to play a interest in life insurance throughout 2025 will depend on several factors, including
key role in this transformation. economic conditions, demographic shifts, health trends, and developments within the
insurance industry.

How do you evaluate recent developments and your position in BES,
especially during periods of economic contraction?

In times of economic downturn, individuals increasingly seek to secure their long-
term financial stability, which further highlights the importance of BES. BES stands
out as a system that not only transforms savings into long-term investments but also
offers a strong advantage through the State Contribution. As you know, in inflation-
ary environments, individuals tend to act with the instinct to protect their existing
savings against inflation. The critical point here is that, in addition to official in-
flation figures, there is also a perceived or felt inflation that people experience in
their daily lives. In this context, we can say that the current performance of BES
funds has reached a position that offers stronger, and even above-perceived-inflation
returns, compared to instruments such as deposits or money market tools. Moreo-
ver, a particularly important factor we emphasize is the 30% state contribution,
which is regularly added to participants’ savings, enabling the returns to grow in a