Page 15 - Turkinsurance Digital Magazine

15

th
Anadolu Sigorta Celebrated Its 100 Anniversary With A Magnificent Gala

Anadolu Sigorta, Türkiye’s first national insurance company,
celebrated its 100th anniversary on Friday, April 11, with
an event held at Zorlu Performing Arts Center. The evening
featured the performance “Yüzyıllık İmza” [Signature of the
Century], directed and choreographed by Beyhan Murphy with
musical direction by Tuluğ Tırpan. On stage, Birce Akalay,
Salih Bademci, Sertab Erener, Chromas, and the Cinema
Symphony Orchestra delivered a performance reflecting key
milestones of the Republic’s history and of Anadolu Sigorta.
The “Yüzyıllık İmza” [Signature of the Century] show, enriched
with AI-powered digital visual effects, offered the audience an
unforgettable experience.
Anadolu Sigorta, Türkiye’s first national insurance company, of Celal Bayar, undertook a historic mission and brought the
founded in 1925 with the signature of the Great Leader Mustafa Republic’s first domestic insurance company to life on March 8,
Kemal Atatürk, celebrated its 100th anniversary on Friday, 1925. Thus, the foundation of the national insurance industry
April 11, with a special performance titled “Yüzyıllık İmza” was laid. This evening, dear guests, we will step into a time
[Signature of the Century] held at Zorlu Performing Arts Center. tunnel to revisit the key moments of this story and meet its
unsung heroes. Because this is not just our story. It is also the
Bringing together prominent figures from the business world, story of the economic independence of our Republic.”
insurance sector, civil society, and media, the evening presented
the story of Anadolu Sigorta—intertwined with the history of Anadolu Sigorta General Manager Z. Mehmet Tuğtan:
the Republic—through music, dance, and digital visual shows. “With the awareness of being the first national insurance
The event, directed by stage artist and choreographer Beyhan company in the history of the Republic, we have always
Murphy with musical direction by Tuluğ Tırpan, featured been a voice for innovation and progress”
unforgettable performances by renowned artists and groups such
as Birce Akalay, Salih Bademci, Sertab Erener, Chromas, and Anadolu Sigorta General Manager Z. Mehmet Tuğtan stated:
the Cinema Symphony Orchestra. “The story of Anadolu Sigorta began in 1925. The authors of
this story built not just an institution, but a system of values. If
Stage shows enriched with AI-powered animated digital visuals we have been able to carry their legacy into the present day, it is
brought Anadolu Sigorta’s journey from past to future to life, because we have truly embraced those values. With the ‘Yüzyıllık
while events and success stories that left a mark in the history İmza’ [Signature of the Century] performance, we return to the
of the Republic were portrayed through the enchanting touch beginning of this journey. The year is 1925. The young Republic
of art. The milestones in Anadolu Sigorta’s 100-year history— is filled with the excitement of transformation. Anadolu Sigorta
such as the company’s first major challenge, the Ankara Fire, has moved from Ünyon Han to the 4th Vakıf Han in Bahçekapı.
the passing of the Great Leader Mustafa Kemal Atatürk, Every detail presented in this performance is drawn from a true
major fires, earthquakes, economic transformations, and social story.”
developments—were presented to the audience with emotional
storytelling accompanied by music and dance performances. In his speech, Tuğtan also touched on the present-day Anadolu
Social responsibility projects initiated by Anadolu Sigorta to Sigorta, stating: “With nearly 3,000 agents, 1,800 employees,
create sustainable societal value, such as “Bir Usta Bin Usta” and our digital channels, we are a large family serving every
[One Master, a Thousand Apprentices] and “Ormanın Gözleri” corner of Türkiye. Our founding date, March 8, also coincides
[Eyes of the Forest], as well as the company’s modernization with International Women’s Day. This is no mere coincidence.
while preserving its roots in the digital age, its view of insurance With 52 percent of our workforce made up of women, Anadolu
not merely as a business but as a promise to society, and its Sigorta is also a pioneer of gender equality in employment.”
deep embrace of Anatolia in all its dimensions were among the
defining themes of the night. As Anadolu Sigorta enters its second century, it continues its
journey with a focus on sustainability, digital transformation,
In her speech, Anadolu Sigorta Chairperson of the Board Füsun and social development. While the gala evening served as a
Tümsavaş emphasized that the history of Anadolu Sigorta is the meaningful occasion to celebrate this vision and share hopes for
story of the Republic’s financial independence with the following the future, Anadolu Sigorta’s 100th anniversary celebrations
words: “Every great achievement has a story. Ours began told not only the story of a company, but also that of Türkiye’s
exactly 100 years ago. Anadolu Anonim Türk Sigorta Şirketi economic and social development. This special night honored the
was one of the first subsidiaries of Türkiye İş Bankası, which century-long success of an institution that upholds the values of
was established at the will and directive of the Great Atatürk. the Republic and moves confidently toward the future, inspiring
The young Republic’s first bank, under the visionary leadership the company’s next century.