Page 14 - Turkinsurance Digital Magazine
P. 14
14 at a glance
MetLife has defined its future roadmap with its new strategy titled “New Frontier”
At the Vision Meeting of MetLife Emeklilik ve Hayat, held in
Antalya between April 18–20, 2025, the company’s performance
for 2024 was reviewed, and the global *New Frontier* strategy
was also discussed. At this year’s traditional Vision Meeting,
MetLife Emeklilik ve Hayat addressed the “New Frontier”
strategy. Under the leadership of MetLife Emeklilik ve Hayat
General Manager Deniz Yurtseven, the event brought together
extensive knowledge and experience with young and innovative
ideas, creating an extraordinary atmosphere of synergy. During
the meeting, which brought together nearly 400 MetLife
Türkiye employees, new customer-focused initiatives and the
goals for the upcoming period were also shared.
Addressing MetLife’s strategy in Türkiye, MetLife Emeklilik
ve Hayat General Manager Deniz Yurtseven stated: “We were joined us. As a strong, large, and closely connected team, we are
delighted to gather in Antalya, cradle of civilizations, to evaluate advancing toward our goals with mutual trust and respect and
the results we achieved last year and to discuss our strategic a high sense of responsibility toward our work and society. As
goals for the coming years. We are proud of the successful MetLife Türkiye, under our Global “New Frontier” strategy, we
outcomes of 2024. We continue our strong growth in Türkiye will adopt a commercial mindset and follow the right behaviors
in a consistent manner. Through our new collaborations, we to achieve the best outcomes for MetLife in a continuously
are now able to reach our customers much more quickly and changing market. Moreover, we will manage and develop
conveniently. Following our agile transformation, we launched our capacity proactively to maximize impact. Embracing a
several significant projects within our digitalization initiatives commercial mindset and prioritizing for impact requires not
aimed at enhancing the customer experience. On this occasion, just focus but also taking action with speed and discipline
I would like to once again thank all our valuable colleagues who to win. This means not only working faster but also working
contributed to our success.” smarter by adopting new tools and practices. We will continue
to foster a culture aligned with this approach. As always, in the
Highlighting that their efforts in 2024 were not only focused new term, we will continue to improve our existing services in
on commercial and financial performance but also on fulfilling line with the needs of the time and deliver creative solutions to
their corporate responsibilities to support social development, our customers.” MetLife Türkiye Vision Meeting also featured
Yurtseven continued: “We see the Vision Meeting not only as enjoyable activities and entertaining events for the participants.
a platform for sharing strategy but also as an opportunity to Fueled by the motivation of being a team, MetLife Emeklilik ve
strengthen our team spirit and meet new colleagues who have Hayat employees made a strong start to the new period.
Ray Sigorta Opened Its Black Sea Regional Office in Samsun
To further strengthen its ‘We Are Bringing Our Steady Growth to the Region’
collaboration with agents in
the region and accelerate its In his speech, Erdoğan stated: “As Ray Sigorta, we continue
growth in the Black Sea area, to grow steadily in the Turkish insurance sector with our strong
Ray Sigorta has opened its financial structure and sustainable profitability. With our
Black Sea Regional Office Black Sea Regional Office, we aim to extend this strength to the
in Samsun. The opening region and launch a new growth phase, particularly in Samsun
ceremony, held at the new and across the entire Black Sea area. We will be in closer
office located in Baran Plaza contact with our agents and deliver our solutions much faster
in Samsun’s Canik district, and more efficiently. The 18 provinces in the Black Sea region,
welcomed a large number of with a total population of around 8 million, are an indispensable
Ray Sigorta’s regional agent asset for our country thanks to their business volume and
representatives and guests. future potential in industries such as manufacturing, trade,
Speaking at the ceremony, Ray and tourism. As Ray Sigorta, we will monitor this value more
Sigorta CEO Koray Erdoğan closely and continue to offer solutions tailored to the region’s
emphasized that the Black needs. Our Black Sea Regional Office will establish a stronger
Sea Regional Office represents communication network, faster service delivery, and a closer
a strategic step for both the company’s growth strategy and the collaboration platform with all our stakeholders in the region.”
development of agent relations.