Page 14 - Turkinsurance Digital Magazine
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14 at a glance








        MetLife has defined its future roadmap with its new strategy titled “New Frontier”



        At the Vision Meeting of MetLife Emeklilik ve Hayat, held in
        Antalya between April 18–20, 2025, the company’s performance
        for 2024 was reviewed, and the global *New Frontier* strategy
        was also discussed. At this year’s traditional Vision Meeting,
        MetLife  Emeklilik  ve  Hayat  addressed  the  “New  Frontier”
        strategy. Under the leadership of MetLife Emeklilik ve Hayat
        General Manager Deniz Yurtseven, the event brought together
        extensive knowledge and experience with young and innovative
        ideas, creating an extraordinary atmosphere of synergy. During
        the  meeting,  which  brought  together  nearly  400  MetLife
        Türkiye  employees,  new  customer-focused  initiatives  and  the
        goals for the upcoming period were also shared.

        Addressing MetLife’s strategy in Türkiye, MetLife Emeklilik
        ve Hayat General Manager Deniz Yurtseven stated: “We were   joined us. As a strong, large, and closely connected team, we are
        delighted to gather in Antalya, cradle of civilizations, to evaluate   advancing toward our goals with mutual trust and respect and
        the results we achieved last year and to discuss our strategic   a high sense of responsibility toward our work and society. As
        goals  for  the  coming  years.  We  are  proud  of  the  successful   MetLife Türkiye, under our Global “New Frontier” strategy, we
        outcomes of 2024. We continue our strong growth in Türkiye   will adopt a commercial mindset and follow the right behaviors
        in a consistent manner. Through our new collaborations, we   to  achieve  the  best  outcomes  for  MetLife  in  a  continuously
        are now able to reach our customers much more quickly and   changing  market.  Moreover,  we  will  manage  and  develop
        conveniently. Following our agile transformation, we launched   our  capacity  proactively  to  maximize  impact.  Embracing  a
        several significant projects within our digitalization initiatives   commercial mindset and prioritizing for impact requires not
        aimed at enhancing the customer experience. On this occasion,   just  focus  but  also  taking  action  with  speed  and  discipline
        I would like to once again thank all our valuable colleagues who   to win. This means not only working faster but also working
        contributed to our success.”                         smarter by adopting new tools and practices. We will continue
                                                             to foster a culture aligned with this approach. As always, in the
        Highlighting that their efforts in 2024 were not only focused   new term, we will continue to improve our existing services in
        on commercial and financial performance but also on fulfilling   line with the needs of the time and deliver creative solutions to
        their corporate responsibilities to support social development,   our customers.” MetLife Türkiye Vision Meeting also featured
        Yurtseven continued: “We see the Vision Meeting not only as   enjoyable activities and entertaining events for the participants.
        a platform for sharing strategy but also as an opportunity to   Fueled by the motivation of being a team, MetLife Emeklilik ve
        strengthen our team spirit and meet new colleagues who have   Hayat employees made a strong start to the new period.


        Ray Sigorta Opened Its Black Sea Regional Office in Samsun


                                  To further strengthen its  ‘We Are Bringing Our Steady Growth to the Region’
                                  collaboration with agents in
                                  the region and accelerate its  In his speech, Erdoğan stated: “As Ray Sigorta, we continue
                                  growth in the Black Sea area,  to grow steadily in the Turkish insurance sector with our strong
                                  Ray  Sigorta  has  opened  its  financial  structure  and  sustainable  profitability.  With  our
                                  Black  Sea  Regional  Office  Black Sea Regional Office, we aim to extend this strength to the
                                  in  Samsun.  The  opening  region and launch a new growth phase, particularly in Samsun
                                  ceremony, held at the new  and  across  the  entire  Black  Sea  area.  We  will  be  in  closer
                                  office located in Baran Plaza  contact with our agents and deliver our solutions much faster
                                  in  Samsun’s  Canik  district,  and more efficiently. The 18 provinces in the Black Sea region,
                                  welcomed a large number of  with a total population of around 8 million, are an indispensable
                                  Ray  Sigorta’s  regional  agent  asset  for  our  country  thanks  to  their  business  volume  and
                                  representatives  and  guests.  future  potential  in  industries  such  as  manufacturing,  trade,
                                  Speaking at the ceremony, Ray  and tourism. As Ray Sigorta, we will monitor this value more
                                  Sigorta  CEO  Koray  Erdoğan  closely and continue to offer solutions tailored to the region’s
                                  emphasized  that  the  Black  needs. Our Black Sea Regional Office will establish a stronger
                                  Sea Regional Office represents  communication network, faster service delivery, and a closer
        a strategic step for both the company’s growth strategy and the  collaboration platform with all our stakeholders in the region.”
        development of agent relations.
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