Page 26 - Turkinsurance Digital Magazine
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Our BES customers use our mobile app, MetLife Cepte, Our sales platform, MetLife Hızlaal, and the campaigns
to track their investments and make contribution we run through this platform have played a significant
payments. Sales through our digital channels also role in our success as part of our strategy to increase
continue to grow steadily. Additionally, our digital our presence on digital channels.
platforms have enabled us to establish stronger
communication with our customers, which has The trend in life and individual accident insurance
further enhanced their satisfaction. By focusing on interest in 2025 will depend on various factors such
digitalization to provide a better customer experience, as economic conditions, demographic changes, health
we will continue to advance in this direction. trends, and developments in the insurance sector. At
MetLife, we aim to encourage individuals to take
What are MetLife Türkiye’s indicators in the mar- precautions against life’s unexpected risks by offering
ket? Could you also share your numerical perfor- not only our core products but also assistance products
mance? that address daily needs. Additionally, we develop a
variety of products tailored to the specific needs of
A significant portion of BES participants has started our customers. In this regard, we believe that digital
actively managing their fund allocations to mitigate transformation, our innovation activities, customer-
the effects of economic fluctuations and inflation on focused approach, and expanding product range play a
their investments. During periods of uncertainty, some significant role in increasing interest.
individuals better understand the necessity of saving
for the future. This awareness leads more people to Where do you position your customer satisfaction?
participate in long-term savings instruments like BES Do you have any new initiatives that are increasing
and to save more. satisfaction rates?
To provide 24/7 support to users who recently As an organization that places our customers at the
visited our website, we launched our chatbot center of our work, we design our projects without
compromise to provide them with the best possible
service, Met Asistanım. service. By focusing on digitalization and prioritizing
technology investments, we continue to respond more
As of October 25, 2024, according to the Pension quickly and agilely to our customers' expectations,
Monitoring Center (E.G.M.)’s data, MetLife Türkiye keeping customer satisfaction as our focal point. In
has reached approximately 13.5 billion TL in total fund this direction, while improving our existing products
size, including state contributions, with about 300,000 and services, we also continue to introduce new ones.
voluntary participants. Compared to the same period Our key approach during this process is to create user-
last year, we achieved a 55% growth in total fund size friendly, accessible innovations that add value to our
and currently hold a 5% market share in new BES customers' lives.
sales.
We continue to take significant steps in developing
The life insurance sector grew by 75.2% in comparison our mobile app, MetLife Cepte, which our customers
to the same period last year, according to the Turkish actively use and for which we have received highly
Insurance Association’s September 2024 data. positive feedback. Additionally, to add enjoyment to
Additionally, MetLife Türkiye grew by 135.1% our customers' lives, we offer new campaigns every
compared to the same period last year and holds a month through our MetLife Benimle customer loyalty
7.9% market share in the sector. program on the mobile app. Our MetLife Benimle
loyalty program, which opens the door to a world
In the individual accident insurance production of full of opportunities, has been beneficial to many of
Life and Pension Companies, the Turkish Insurance our customers so far. Among the customers using our
Association’s September 2024 data indicates an 8% innovative digital solutions through the MetLife Cepte
growth compared to the previous year. MetLife Türkiye, mobile app, 72% prefer to use MetLife Benimle.
on the other hand, grew by 46% compared to the same
period last year and holds a 51.2% market share in this Every month, we prepare and share a video containing
segment. information about the market and funds to encourage