Page 26 - Turkinsurance Digital Magazine
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            Our BES customers use our mobile app, MetLife Cepte,  Our sales platform, MetLife Hızlaal, and the campaigns
            to track their investments and make contribution  we run through this platform have played a significant
            payments. Sales through our digital channels also  role in our success as part of our strategy to increase
            continue  to grow  steadily.  Additionally, our  digital  our presence on digital channels.
            platforms have enabled us to establish stronger
            communication with our customers, which has  The trend in life and individual accident  insurance
            further  enhanced their  satisfaction.  By focusing  on  interest in 2025 will depend on various factors such
            digitalization to provide a better customer experience,  as economic conditions, demographic changes, health
            we will continue to advance in this direction.       trends, and developments in the insurance sector. At
                                                                 MetLife,  we  aim  to  encourage  individuals  to  take
            What are MetLife Türkiye’s indicators in the mar-    precautions against life’s unexpected risks by offering
            ket? Could you also share your numerical perfor-     not only our core products but also assistance products
            mance?                                               that address daily needs. Additionally, we develop a
                                                                 variety of products tailored to the specific needs of
            A significant portion of BES participants has started  our customers. In this regard, we believe that digital
            actively managing their fund allocations to mitigate  transformation, our  innovation activities,  customer-
            the effects of economic fluctuations and inflation on  focused approach, and expanding product range play a
            their investments. During periods of uncertainty, some  significant role in increasing interest.
            individuals better understand the necessity of saving
            for the future. This awareness leads more people to  Where do you position your customer satisfaction?
            participate in long-term savings instruments like BES  Do you have any new initiatives that are increasing
            and to save more.                                    satisfaction rates?

           To provide 24/7 support to users who recently         As an organization that places our customers at the
            visited our website, we launched our chatbot         center of our work, we design our projects without
                                                                 compromise to provide them with the best possible
                        service, Met Asistanım.                  service. By focusing on digitalization and prioritizing

                                                                 technology investments, we continue to respond more
            As  of  October  25,  2024,  according  to  the    Pension  quickly and agilely to our customers' expectations,
            Monitoring  Center  (E.G.M.)’s  data,  MetLife  Türkiye  keeping customer satisfaction as our focal point. In
            has reached approximately 13.5 billion TL in total fund  this  direction, while  improving  our  existing  products
            size, including state contributions, with about 300,000  and services, we also continue to introduce new ones.
            voluntary participants. Compared to the same period  Our key approach during this process is to create user-
            last year, we achieved a 55% growth in total fund size  friendly, accessible innovations that add value to our
            and  currently  hold  a  5%  market  share  in  new  BES  customers' lives.
            sales.
                                                                 We continue to take significant steps in developing
            The life insurance sector grew by 75.2% in comparison  our mobile app, MetLife Cepte, which our customers
            to the same period last year, according to the Turkish  actively use and for which we have received highly
            Insurance Association’s September 2024 data.  positive feedback. Additionally, to add enjoyment to
            Additionally,  MetLife  Türkiye  grew  by  135.1%  our customers' lives, we offer new campaigns every
            compared to the same period last year and holds a  month through our MetLife Benimle customer loyalty
            7.9% market share in the sector.                     program on the mobile app. Our MetLife Benimle
                                                                 loyalty program, which opens the door to a world
            In the individual accident insurance production of  full of opportunities, has been beneficial to many of
            Life  and  Pension  Companies,  the  Turkish  Insurance  our customers so far. Among the customers using our
            Association’s  September  2024  data  indicates  an  8%  innovative digital solutions through the MetLife Cepte
            growth compared to the previous year. MetLife Türkiye,  mobile app, 72% prefer to use MetLife Benimle.
            on the other hand, grew by 46% compared to the same
            period last year and holds a 51.2% market share in this  Every month, we prepare and share a video containing
            segment.                                             information about the market and funds to encourage
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