Page 10 - Turkinsurance Digital Magazine

10 at a glance

Turkey’s legendary names come together with AXA Sigorta Support

The documentary ‘Legends’, di- mind the young generation of forgotten values in Turkey and
rected by Tuluhan Tekelioğlu said: “We had forgotten virtues such as patience, not giving
with the contributions of AXA up, working hard, empathy, humility.” Our legends reminded
Sigorta, brings together the Liv- us of these virtues with their memories filtered from their own
ing Legends of Turkey. life experiences. Each stage of the documentary during the
pandemic period required a lot of effort. I stayed in quaran-
AXA Sigorta, a long-established tine for 10 days in France, where I went to make the montage
and leading insurance compa- of our documentary. It so happened that during the period
ny in Turkey, has added a new when France closed its borders to Turkey, I was able to leave
one to its support for the arts by with the permission of the French Ministry of Internal Af-
contributing to the realization of fairs. In this process, the support of Olivier Gauvin, Consul
award-winning documentarian General of France in Istanbul, and Yavuz Ölken, CEO of AXA
Tuluhan Tekelioğlu’s latest work, Sigorta, was unforgettable...”
‘Legends’ documentary. The
documentary is about the legends Yavuz Ölken, CEO of AXA Sigorta, said: “As AXA Insurance,
of Turkey, each of which lives in its own area, and the wis- we work to protect what is important to humanity in the name
dom filtered from their deep life experiences. The heroes of the of the development of humanity. We exist in every area that
documentary consist of 9 valuable names that have a different we think will be effective for the future of humanity. Going be-
place in the memory of each generation in Turkey: Author Ayşe yond being an insurance company, we are implementing works
Kulin, Cinema Artist Cüneyt Arkın, Piano Virtuoso Gühere- that will touch people’s lives in different fields such as climate
Süher Pekeno, Theater Nevra Serezli, Plastic Surgery Profes- change, art, sports, education and innovation. We have many
sor Ömer Özkan, National Team Coach Şenol Güneş, Painter years of cooperation with non-governmental organizations,
and Art Trainer Süleyman Saim Tekcan, Eskişehir Metropoli- educational institutions, students, athletes and artists.
tan Mayor Yılmaz Büyükerşen.
In this direction, we are happy to contribute to the documen-
These 9 legendary names, who live every day like the begin- tary produced by Tuluhan Tekelioglu together with the val-
ning of a new adventure, never cease to produce even when uable legends of our country, each of which has left unique
its movement is restricted, believing that winning begins with traces in its field. Together with the documentary ’Legends’,
losing, bring what they believe to life with effort and patience, we support both artistic expression and the transfer of the
who love to push the limits of their imagination, who can smile cultural and intellectual heritage of our country to different
even in difficult times, who leave their mark on the path they generations. As AXA Sigorta, our comprehensive and strong
choose to walk, come together for the first time in a documen- corporate social responsibility tradition will continue to reflect
tary sponsored by AXA Sigorta. Director Tuluhan Tekelioğlu in different areas in line with our brand goal.”
pointed out that he decided to shoot this documentary to re-

In Aksigorta, Now The Agents Are Telling!

which will be carried out with 40 agencies from 10 regions
around the country, will be published on Aksigorta’s social
media platforms. Aksigorta has implemented a new project
for more than 3,000 agencies throughout Turkey, which is
the largest distribution channel. As for 60 years, Aksigor-
ta, who was with its agents during the pandemic process,
where we stayed away from each other, started the ‘now
agents tell’ project with video interviews to be conducted
with 40 agents from 10 regions. In the ‘Now Agents Tell’
project, agencies will tell about the benefits and practices
that Aksigorta provides to them and their customers, ad-
ditional packages provided to agencies, segmentation priv-
ileges, social responsibility projects realized by Aksigorta,
Aksigorta has implemented a new project for its agents, agency trainings and customer stories. The videos, which
the largest distribution channel. In the ’Now Agents Tell’ will be published on Aksigorta’s Instagram, Facebook and
project, Aksigorta’s agents will tell them about the benefits Youtube pages every week, will reinforce Aksigorta’s rela-
and practices that the company provides to them and their tionship with its agencies and offer advice and experience
customers, as well as the recommendations that they will opportunities for new agencies.
give to new agents in video interview format. The shootings,