Page 11 - Turkinsurance Digital Magazine

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MAPFRE Sigorta Came Together with Exclusive Business Partners at the Red Meetings
Events

Sigorta’s distinctive service approach. While providing the best
service to our customers, we are building a strong ecosystem
with the support of our exclusive business partners. The
Red Meetings provide an opportunity to better understand
expectations and shape our future strategies together. Standing
strong, especially during challenging times, is only possible with
the right strategies. The strong bonds and mutual trust we have
developed with our business partners are our greatest strength
in overcoming challenges. We are committed to long-term
strategies and our values to meet not only today’s needs but
also those of the future. Our business partners’ alignment with
this vision and their collaboration with us are among the most
important factors in MAPFRE Sigorta’s lasting success. As we
adapt to the changing needs of our customers, we will continue
MAPFRE Sigorta brought together its agents in Bursa, Adana, to stand by them alongside our business partners.”
Istanbul, Izmir, and Ankara as part of the Red Meetings event,
organized to strengthen its strong bond with exclusive business MAPFRE Sigorta’s Deputy General Manager of Sales and
partners and reinforce its focus on sustainable growth.
Marketing and Executive Committee Member Yıldırım Türe
also stated in his evaluation: “As MAPFRE Sigorta, we have
With its international experience, robust financial strength, and a structure that can adapt to market dynamics and change,
extensive network of professional agents, MAPFRE Sigorta has observing transformations accurately and adjusting our
been shaping Türkiye’s insurance sector for 75 years. Through strategies accordingly. Trust, ethics, and integrity form the
the Red Meetings event, the company reconnected with its foundation of our values. We integrate this approach into all
exclusive business partners. MAPFRE Sigorta’s Red Meetings our operations in Turkey and our relationships with business
in Bursa, Adana, Istanbul, Izmir, and Ankara were attended partners. Building long-term partnerships and ensuring that
by MAPFRE Sigorta CEO Erdinç Yurtseven, Deputy General these collaborations align with the DNA of our organization
Manager of Sales and Marketing and Executive Committee is a key part of our corporate culture. Our exclusive business
Member Yıldırım Türe, along with executive committee partners, who are an important part of our sales channel
members, senior managers, and regional directors.
structure, are also one of the cornerstones of our business
model. In this sense, our Red Meetings event is an important
At the Istanbul meeting of the Red Meetings, CEO Erdinç platform that strengthens this structure and creates synergy
Yurtseven highlighted the importance of exclusive business between us and our business partners. By coming together,
partners for MAPFRE Sigorta in his speech. In his speech, we create a valuable interaction environment to improve our
Yurtseven said the following: “Our business partners are not business processes and increase customer satisfaction. As
just our sales channels but also key elements of customer MAPFRE Sigorta, we will continue to shape our industry by
satisfaction and sustainable growth. The strong collaboration we moving forward with each of our business partners on our
have established with them forms the foundation of MAPFRE
journey toward sustainable growth and excellence.”

A senior appointment at sahibinden.com: Sanem Çetmin has been appointed as the
Corporate Communications Director of sahibinden.com

Turkey’s leading technology company Dyson, between 2008 and 2019, Sanem
sahibinden.com will shape its corporate Çetmin provided consultancy services to
communication and reputation numerous international brands at some of
management strategy with Sanem Turkey’s most established communication
Çetmin, one of the industry’s experienced consultancy firms, including Bersay
professionals. Before joining sahibinden. Communication Consultancy. As of
com as the Corporate Communications November 11, 2024, Çetmin will oversee
Director, Sanem Çetmin worked at all corporate communication activities
Dyson Turkey for six years. Having at sahibinden.com, including corporate
been part of the founding team when relations, reputation management,
the Dyson brand entered the Turkish leadership communication, corporate
market at the beginning of 2019, Çetmin social responsibility, and sustainability
was responsible for all communication communication. Sanem Çetmin, a
and reputation efforts of the brand. graduate of Saint Joseph French High Faculty of Fine Arts. She later earned a
Most recently, she led corporate School, completed her undergraduate master’s degree in Public Relations and
communication activities for the Turkey, studies in the Radio-TV-Cinema Publicity at Yeditepe University.
Middle East, and Africa region. Before Department at Yeditepe University’s