Page 17 - Turkinsurance Digital Magazine

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Artificial intelligence and data analytics, mobile applications and self-services, blockchain
technology and smart contracts, the internet of things and telematics, digital customer
experience and personalization, online claims management and fast transaction insurance are
the prominent developments that come to mind when we talk about digitization in the insurance
sector.

Digitization will be at the forefront of the With the integration of these technolo- we have observed that technological de-
insurance sector’s agenda in 2025. gies, insurance companies can establish velopments in roadside assistance services
more efficient business processes, provide have provided the opportunity for automa-
New digital platforms, ecosystems, and better service to customers, and develop tion in the services we offer in traffic and
digital distribution channels have intro- more accurate pricing strategies. insurance policies. With our AI employee,
duced innovative insurance products and Remy, we have developed a process that
services into our lives. However, this de- In 2025, innovations in the internet of coordinates data such as determining the
velopmental process varies across each things, big data, and robotics technologies location of the vehicle in case of break-
insurance organization, and can rapidly are predicted to contribute $3.2 trillion to down or accident and directing the nearest
modernize and progress. the insurance industry. These technologies tow truck. We have successfully complet-
will enable an increase in data sources and ed the initial phase of these efforts. Remy,
The digitization of assistance services analytical power, paving the way for new along with Remed Assistance’s live oper-
also plays a significant role in this ad- capabilities such as event and usage-based ators, seamlessly manages the tow truck
vancement. Technological developments insurance models and real-time pricing. organization for vehicles. Going forward,
are making roadside assistance services Kemal Baykan, Deputy General Manag- we will further enhance Remy by imple-
more efficient, customer-friendly, and da- er of Remed Assistance, evaluating tech- menting a direct customer application and
ta-driven. Kemal Baykan, Deputy General nological advancements in the insurance integrating Remy into business processes,
Manager of Remed Assistance, empha- sector, stated, “Processing and utilizing including travel assistance services. We
sizes the crucial role played by the com- digital data, including detailed data from plan to utilize Remy in various areas to
pany’s first AI employee, Remy, in the various sources, including wearable de- streamline our workflows and achieve op-
digitization process of roadside assistance vices, will enable more comprehensive erational efficiency.”
services, and expresses their intention to insurance processes. Developments show
accelerate digitization efforts in this area. that operational improvements in insur-
In his statement on the matter, Baykan ance processes aimed at a 3-8 percent-
said, “With technological advancements, age point decrease in insurers’ loss ratios
speed, and instant access to data have are significant. Additionally, the industry
become critical factors for the success is progressing towards broader adoption
of modern insurance companies. In this of similar scenarios applicable within in-
competitive environment, the ability of in- surance products, with data inputs from
surance companies to effectively manage smart home sensors, vehicle telematics
their platforms, make update plans, and data, factory and warehouse sensors, and
rapidly launch innovative products, stands an increasing number of devices with IoT
among the key factors determining their technology.”
success. To respond to rapidly changing
customer demands and adapt to market Digitalization will also be
changes, companies need to lead in flex- prominent in assistance
ibility and innovation. Therefore, effec-
tively utilizing technology to optimize op- services
erational processes and enhance customer
experience is one of the top priorities in Technology is revolutionizing roadside
today’s insurance sector.” assistance services, making services and
processes more efficient, customer-friend-
We may see a decrease in ly, and data-driven. As the industry adapts
insurers’ loss ratios to these changes, we can anticipate that
drivers may expect more reliable roadside
assistance services when needed.
Expected trends in the insurance sector in
2025, such as artificial intelligence, open Kemal Baykan, Deputy General Manager
finance, blockchain, and the internet of of Remed Assistance, discussing techno-
things, could offer significant opportuni- logical advancements in roadside assis-
ties for all stakeholders in the industry. tance services, stated, “In recent years,