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Ray Sigorta, which has made a difference with its expert team and technological solutions in its field, continues to increase its contributions to the digitalization of the insurance sector with its new initiative, Ray API Portal. The company, which offers its ready-made services to business partners, start-ups, and freelancers through the Ray API Portal, prepared for developers who want to create a new and unique digital experience, aims to grow the financial ecosystem.
Nowadays, digital transformation is the most significant step for companies to achieve holistic development. As in all sectors, digital investments are coming to the fore to catch up with the agenda in the insurance sector. When it comes to digital insurance, in the early years, only product sales via the website came to mind, while today, technologies that allow the development of business partners and even the financial ecosystem come to the fore. Supporting the development of its business partners at every point and taking concrete steps in this direction, Ray Sigorta activates the middleware API (Application Programming Interface) technology that enables different applications to interact with each other and exchange data. Saying “Thanks to the Ray API Portal, our business partners, agencies, other financial institutions, developers, and even entrepreneurs will be able to learn about the APIs we produce and include these applications in their digital environments,” Ray Sigorta CEO Koray Erdoğan underlines that it is necessary to give importance to digitalization investments to adapt to changing market conditions.
‘IT SAVES TIME AND RESOURCES
The API, which is used to improve the features of an application, automate processes and increase its functionality, has become prominent with initiatives in our country's banking sector. Systems in which technology is integrated at different points to increase digital channels’ use and stand out from the competition are also making a difference in the insurance sector. Ray Sigorta, which stands out with its digitalization activities, aims to write the future of insurance with its business partners with the Ray API Portal it has commissioned. Saying, “We take care to offer solutions that will make the life of our agents easier in our processes.” Ray Sigorta CEO Koray Erdoğan expressed his views on Ray API Portal: “As Ray Sigorta, we are trying to move forward with agile and user-friendly solutions required by today in all our products and services. We need to see that our agents can benefit from our investments to save time and make their lives easier. While only websites and mobile applications come to mind when digitalization activities are mentioned in our sector, we are experiencing the happiness of being a company that implements pioneering applications in this field. Thanks to the Ray API Portal we have commissioned, our agents will not have to bother writing from scratch by taking advantage of our existing applications, and they will have saved time and resource costs. This will allow our agencies to develop their digital products quickly.”
IT MAKES THE AGENTS' LIVES EASIER
RAY Sigorta API Portal (developer.raysigorta.com.tr), which offers many services such as policy production, assistance services, and damage activities, is being developed in phases. For now, Ray Sigorta provides services to facilitate agencies’ daily lives, such as creating offers and policies for insurance products, querying existing policies and files, and accessing location information of business partners such as contracted agencies, services, and health institutions. |
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