Page 16 - Turkinsurance Digital Magazine

14 at a glance

11 years of agricultural insurance analyzed

A press conference was organized in İstanbul in order to in-
form the public about the new applications in State Supported
Agricultural Insurance System to be implemented in the new
year, its development for the last 11 years, and its future tar-
gets. The conference was hosted by İsmail Kemaloğlu, Chair-
man of the Agricultural Insurance Pool (TARSİM); and Dr.
Ahmet Genç, Vice Chairman.

In his statement during the conference, İsmail Kemaloğlu
underlined that the system progressed remarkably since its so, TARSİM has facilitated the transition from crisis manage-
foundation in 2006; adding that it became an example for the ment to risk management. Since the foundation of Agricultur-
world as one of the most successful public-private partner- al Insurance Pool, its portfolio has grown steadily, scope of
ship organizations. Kemaloğlu said: “As we all know; climate coverage expanded with each passing year, catastrophic losses
changes and natural catastrophes make devastating impacts such as draught have been included in the coverage, and state
on agricultural activities and cause very high amounts of loss- support for the producers has continued increasingly. In this
es. TARSİM began activities with the aim of providing insur- regard, we can say that TARSİM has been the most rapidly
ance for risks that threaten the agricultural sector in our coun- developing agricultural insurance system in the world. I would
try, and ensuring the sustainability of agricultural production hereby like to thank all parties that have contributed to this
while decreasing the revenue loss of the producers. By doing achievement, particularly the Ministry and Undersecretariat
of Treasury.”

Koalay.com’s total increase in sales reached 282 percent in 2017

Bradley Du Chenne, CEO of Du Chenne, they achieved this through partnerships with dis-
Koalay.com Turkey, evaluat- tribution networks which hold a significant footprint across
ed the 2017 performance of the Turkish map.
the insurance market from
the perspective of Turkish Koalay.com aims to provide increased product offering in
market in general and Ko- 2018
alay.com. Stating that Ko-
alay.com’s total increase in Bradley Du Chenne also informed us about the company’s
sales reached 282 percent, 2018 targets and plans, saying that they would continue their
Bradley Du Chenne said that aggressive growth in distribution and point of sales, with an
the biggest increase came increase in product offering range as well.
from traffic insurance with
184 percent increase com- Bradley Du Chenne estimated that the decision by Treasury
pared to 2016 results. He to increase the traffic insurance premiums would push cus-
added that their DASK sales tomers even more towards instant and easy price comparison,
increased by 174 percent, and motor (kasko) by 146 percent. and added: “This could only be provided by digital platforms.
“The most pleasing result was the increase in pure online Koalay.com, being the front runner in online digital insur-
sales without the interaction of the call center. In 2017, the ance, not only supports the customer in the simple compari-
number of online sales increased from 27 percent to reach 39 son of numerous offers but allows them to instantly purchase
percent,” Bradley Du Chenne said. as well. Our 2017 online sales statistics support the fact that
consumers are demanding more self-service online distribu-
Bradley Du Chennein said that in 2017, customers intend- tion channels. We are also continuing our focus on the mobile
ed more towards insurance comparison and requested larger sales journey as we see increases and huge potential in the
panels for price comparison. He explained that Koalay.com mobile space in the coming year.”
had been conducting surveys on their different product offer-
ing pages and that they saw customers were driving the online CEO of Koalay.com shared some tips about the new features/
purchase process more aggressively than ever. He added that products that will be prepared for Koalay.com customers
those customer comments drove the company to create more in the coming term: “We are working to broaden our offer
simplicity in insurance terminology and to allow for effective range. We are working with insurance companies to move
comparison and increased engagement. product offers that are available within the closed agency
networks toward the online web servicing platforms, thus al-
Bradley Du Chenne shared the details of their activities and lowing integration into our system. This will help us offer
projects Koalay.com realized during 2017. He said that the all kinds of health, life, home travel and other insurances to
year 2017 was all about growth in distribution and accessi- customers, all of them purchasable online and in one space.”
bility to reach ‘’non-internet-savvy’’ consumers. According to