Page 11 - Turkinsurance Digital Magazine

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Quick Sigorta reaches 1 million policies before reaching its 1st anniversary

Quick Sigorta began to issue insurance policies as of 12 May ject called “Jump Free from Theory
2017, and reached 1 million policies in 9 months. Having gone to Practice” in coordination with the
through an agency structuring during this timeframe, the com- Insurance departments of universi-
pany has opened 1200 agencies. Levent Uluçeçen, CEO of Quick ties. In addition, sponsorships were
Sigorta, stated that the number 1 million bore a symbolic sig- provided for motorcyclists, several
nificance and said: “We have reached this figure thanks to our meetings and events were organized
digital business model and a team of 30 people. Acting rapidly in insuretech field. The company has
with expert business partners, this structure has achieved a chal- reached 2.5 million interactions on
lenging task. The number of 1 million policies bears a symbolic social media, and a received a great
significance. We have reached this result in such a short period deal of attention from consumers
thanks to a strong and capable team. We have higher targets for with its constantly renewed advertis-
the coming years.” During the timeframe of issuing 1 million ing and promotion activities.
policies, the company also carried out a social responsibility pro-

MetLife maintained its stable growth in by 29 percent and reaching 1.5 billion TL fund size with 189
thousand participants. Within the scope of “Automatic Par-
2017 ticipation” system initiated in 2017, the company provided
services for over 500 companies and brought 67 thousand
Stepping into a new era with participants in the system.
its renewed corporate strate-
gy, MetLife continues its stable Deniz Yurtseven, General Manager of MetLife Emeklilik ve
growth in Turkey by adding new Hayat, underlined that 2017 results were pleasing for the
ones to its list of achievements. company, stating that MetLife continued growing, develop-
According to 2017 year-end ing and strengthening its position in the market. He added:
results, MetLife grew over the “When we set off in 2012, our target was to become one
market averages in life and in- of the top five companies in the insurance market. MetLife
dividual accident lines. Market Emeklilik ve Hayat has achieved this target by ranking fifth
share in those lines grew by 36 in 2015, third in 2016 and second in 2017.”
percent, while the company grew
by 58 percent over the same pe- Sharing details of MetLife’s strategy that was renewed in
riod of previous year, with a pre- 2017 to focus on customer insight, Deniz Yurtseven said: “As
mium production of 756 million MetLife, we act with the strength driven from our new strate-
TL and a market share of 10 gy in all our processes ranging from our corporate identity to
percent. our business manners. Together with the environment of trust
in the economy, we have been maintaining our sustainable
Considering the life segment, overall market growth stood at growth and increasing our contribution to Turkish economy
36 percent; while MetLife’s growth outpaced the market with with each passing day. We have displayed a successful growth
65 percent with a premium volume of 577 million TL. The performance in life, personal accident and individual pension
company showed a similarly successful performance in Indi- branches; supported by the significant contributions by our
vidual Accident Branch; producing 179 million TL in under- bank distribution channels, particularly our main channel
written premiums with a growth of 41 percent compared to DenizBank, our telemarketing team and our agents. I would
the humble 17 percent of market average. like to emphasize that our corporate products based on em-
ployee benefits attracted a great deal of attention from our
29 percent of growth in pension fund size with 189 customers and that we have included strong corporate cus-
thousand participants tomers in our portfolio last year. As MetLife Emeklilik ve
Hayat, we also began to use the opportunities offered by the
MetLife continues to make movements that make its compet- digital world as much as possible. We aim to simplify the ac-
itive advantage sustainable in all its activity areas. Individual cess of our customers to our products and services, and offer
Pension System reached a fund size of 78 billion TL as of them a buying experience in which they can process many of
December 2017, including state subsidy funds; while MetLife their transactions themselves. With this perspective, we will
Turkey grew over the market rate, increasing its funds size keep up our innovative works in accordance with the require-
ments of our customers in 2018.”