Türkiye Sigorta Stays by Basketball for a Fifth Season

Türkiye Sigorta will continue its support for Turkish basketball in the new season by maintaining its naming sponsorships of the Türkiye Sigorta Basketball Super League and the Türkiye Sigorta Turkish Basketball League. Having adopted a long-term sponsorship approach across different areas of basketball since the 2021–2022 season, Türkiye Sigorta will further strengthen and continue its support for sport and athletes in the new season.

Believing in the unifying power of sport and making long-term contributions to Turkish basketball, Türkiye Sigorta will continue to stand by basketball in the 2026–2027 season of the Basketball Super League and the Turkish Basketball League. The company, which also continues as the main sponsor of the National Basketball Teams, contributes to making basketball accessible to wider audiences while taking a long-term and holistic approach to its support for sport.

Commenting on Türkiye Sigorta’s support for Turkish basketball and sport ahead of the new season, Selda Çamlıbel Özkoyuncu, Türkiye Sigorta’s Director of Corporate Communications and Brand Management, said: “At Türkiye Sigorta, guided by the strength and responsibility conveyed by our name, we consider creating economic and social value for our country among our priorities and act with this goal in all our activities. Basketball is one of the strongest areas reflecting this approach. We do not view sponsorship merely as a communications activity that increases our brand visibility; rather, we see it as a responsibility to create long-term value for sport, athletes and the development of sports culture. Basketball embodies very strong values that align with Türkiye Sigorta’s brand approach, such as being a team, trusting one another, striving together and pursuing a common goal. We have established a strong connection between Türkiye Sigorta’s approach to ‘assurance’ and the natural sense of trust associated with basketball. Through this connection, we are pleased to contribute to many successful matches. We are continuing, with the same enthusiasm in the new season, the strong partnership we have built since the 2021–2022 season with the Türkiye Sigorta Basketball Super League and the Türkiye Sigorta Turkish Basketball League, of which we have been naming sponsor, as well as with our National Basketball Teams, of which we are the main sponsor.”

Emphasizing that the sponsorships have built a strong bond between the brand and basketball over the years, Çamlıbel said: “We can also see in research results the contribution that our long-term and consistent support has made both to the basketball ecosystem and to the Türkiye Sigorta brand. Today, Türkiye Sigorta ranks first among the Basketball Super League’s sponsors, with a 19% unaided recall rate, while brand favorability among those aware of our sponsorship has reached 79%. These figures are important indicators of the bond we have built. However, beyond these figures, what matters most to us is strengthening the perception of Türkiye Sigorta as a brand that supports sport and athletes. In the new season, we will continue to strengthen this bond through our communications activities and projects that will bring the excitement of basketball to wider audiences. As our leagues get fully underway, I wish all our teams an enjoyable season.”