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Pazarama and Anadolu Hayat Emeklilik Join Forces:
E-Commerce Shopping Turns into Savings for the Future

With ager M. Bülent Kutacun said: “As with Pazarama, as a pioneering model
changing Pazarama, one of our main goals is that embeds the culture of investing in
co nsum- to transform e-commerce from merely the future into everyday life.”
er habits meeting instant needs into an ecosystem
and the that adds value to society. This project, Within the scope of the campaign,
impact of which we brought to life together with which will be valid between October
digitaliza- Anadolu Hayat Emeklilik, is one of the 1 and December 31, customers who
tion con- most concrete examples of this mission. make at least 2,000 TL of monthly
tinuously While creating the concept of ‘Respon- purchases from Pazarama and, dur-
expanding sible Shopping,’ our primary aim was to ing the same period, open a BES ac-
today’s ensure that every expenditure turns into count through Pazarama Sigorta with
e-commerce world, Pazarama and An- a conscious step toward the future of a regular monthly contribution amount
adolu Hayat Emeklilik have launched our consumers. With this model, which set at 3,000 TL or more, will earn an
a valuable collaboration through the transforms consumption into savings additional contribution reward equal
campaign “Spend on Pazarama, Earn and investment, we directly contribute to 10% of their total spending in the
in BES!” With this campaign, daily to individuals’ financial well-being. The month their account is opened. The
shopping habits are transformed into coming together of two strong brands BES plans included in the campaign
conscious savings for the future, intro- of İş Bankası Group under a shared vi- are: BES for My Child, Investment for
ducing a new approach to e-commerce sion further strengthens the impact of the Future Plan, Youth Pension Plan,
and finance in Türkiye. Now, every this project,” he said. Master Pension Plan, and Housewives’
purchase is not just the act of buying a Pension Plan.
product or service, but also a contribu- Anadolu Hayat Emeklilik General Man-
tion to future savings through the Indi- ager Serkan Uğraş Kaygalak stated the
vidual Pension System (BES). following: “As Anadolu Hayat Emekli-
lik, while securing individuals’ futures,
Pazarama and Anadolu Hayat Emek- we also prioritize making the concept
lilik aim to support Türkiye’s goal of of saving a natural part of daily life.
increasing domestic savings rates by of- Our collaboration with Pazarama is a
fering a concrete contribution, promot- concrete reflection of this goal. Within
ing financial sustainability and encour- the scope of the campaign, every pur-
aging saving habits across all segments chase made through Pazarama also
of society. means an investment in the future. In
this way, we contribute to the spread
Emphasizing the social impact of the of financial awareness across society.
collaboration, Pazarama General Man- We view this project, launched together

BNP Paribas BNP Paribas Cardif Türkiye, in collaboration Adding Value to the Circular
with its business partner MediaMarkt, is in-
Economy
Cardif Türkiye and troducing a new offering by providing extend- This new offering, which encourages the use
MediaMarkt Offer ed warranty coverage for refurbished mobile of refurbished mobile phones, creates value
aligned with BNP Paribas Cardif Türkiye’s
phones purchased from MediaMarkt stores
Extended Warranty and MediaMarkt’s online channels. Until sustainability goals. By supporting the use of
for Refurbished Mobile now, refurbished mobile phones were sold longer-lasting devices, it contributes to the
circular economy while also meeting consum-
only with a one-year legal warranty. With
Phones this new product, devices are protected within ers’ expectations for security and savings.
the first year against risks such as accidental BNP Paribas Cardif Türkiye continues to
breakage, liquid damage, and theft. Follow- add value to sustainable growth by helping its
ing the completion of the refurbished device’s business partners redesign their products in
first year under legal warranty, the additional line with environmental, social, and govern-
one-year extended warranty coverage comes ance (ESG) objectives.
into effect, allowing customers to extend the
total warranty period to up to two years. Gökhan Özüm, Assistant General Manager
Responsible for Partnerships at BNP Paribas