Page 22 - Turkinsurance Digital Magazine
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22 interview
tion, decision orchestration tools will de- specific product lines and markets, and
termine whether a process requires auto- scaling technology through reusable com-
mation or human approval. Learning and ponents.
feedback tools will enhance model perfor-
mance over time, enabling continuous im- Studies show that companies that can ef-
provement. fectively balance the “build–buy–partner”
strategy on their digital transformation
However, I must state this clearly: While journey achieve sustainable success in ar-
artificial intelligence transforms many tificial intelligence. Which technology will
processes, the human touch remains high- be developed in-house, which will be out-
ly valuable at policyholder contact points. sourced, and where strategic partnerships
We position artificial intelligence as a will be established are among the critical
smart assistant that complements human decisions that determine the speed and
Agito Insurance Suite, empathy and intuition. This approach en- depth of the transformation.
with its modular sures both speed and reliability while also
structure, enables preserving the human connection the cus- Could you explain the structure Agito
offers in this transformation?
institutions to quickly tomer needs.
adapt to different The no-code infrastructure in our Agito We approach this transformation as both
product groups, work Insurance Suite platform, along with its a strategic and cultural process. At Agito,
seamlessly with existing “Maker/Checker” feature, is designed to the digital architecture we have developed
prevent transactions that could lead to op-
is designed to encompass all layers of this
systems through its erational errors or financial risks. Sensi- transformation. When designing our prod-
advanced integration tive operations such as data updates, data uct and infrastructure, we prioritized scal-
capabilities, and offer a deletion, or workflow changes undergo ability, security, and sustainability. With
secure digital insurance multi-step and parallel approval processes. modern software components, we have
experience that complies In this way, a trustworthy digital insurance built scalable, intuitive, user-centered, and
omnichannel-ready applications that are
experience is delivered.
with regulations thanks fully integrated into operational process-
to its continuously How does artificial intelligence become es, fueled by Gen AI & Machine Learning
updated infrastructure. a competitive advantage for insurance trained with internal data, and support
companies? personalized models.
In a rapidly evolving world, artificial in- Thanks to this architecture, our business
telligence is becoming a cornerstone that partners can respond quickly to both to-
must lie at the heart of corporate strategy day’s and tomorrow’s needs. It shortens
for insurers aiming to maintain their com- go-to-market timelines and provides com-
petitive edge. It is not sufficient to define panies with tangible competitive advantag-
artificial intelligence merely as a support- es.
ing tool integrated into certain processes.
It should be approached as a core compo- Why do domain-based artificial intelli-
nent of enterprise-wide restructuring. For gence strategies make a difference in
this reason, insurers must adopt a bold and the insurance sector?
organization-wide vision, rethinking their
operations and integrating artificial intel- It is not sufficient to implement artificial
ligence into their business processes. This intelligence only in isolated processes. A
approach involves developing systems tai- domain-based approach requires reconfig-
lored to the nature of the business, training uring all functions, such as sales, distri-
AI models with internal data in a precise bution, pricing, underwriting, claims, and
manner, redesigning workflows based on investments. Research supports this: Over
