Page 21 - Turkinsurance Digital Magazine
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What kind of transformation does artifi- crease by 36 points. Night-shift chatbots en-
cial intelligence trigger in a sector like in- able customer service to operate 24/7, which
surance, which is rooted in long-standing in turn increases cross-sell rates by 11%.
traditions?
What kind of approach should companies
Historically, the insurance industry has been adopt for the transformation to be lasting
built on a strong and traditional structure. and strategic?
However, even this solid foundation must
now adapt to digital transformation. The The key point here is not only to benefit from
speed that artificial intelligence brings to artificial intelligence as a technology, but
According to research, business processes and the innovation culture also to view it as a tool for strategic restruc-
turing on an institutional scale. A bold cor-
in companies that utilize it triggers are reshaping the fundamental dy-
namics of insurance. Around twenty years porate vision is essential for lasting business
smart automation in ago, the widespread adoption of e-commerce value. Businesses must redesign their work-
insurance sales, 80% led to a radical shift in consumer behavior. flows, data architecture, technology stack,
of transactions become Today, we are witnessing a similar turning and organizational models in alignment with
the digital age. At the same time, working
online, while customer point—this time driven by artificial intelli- with components tailored to the specific
gence. Consumers now expect greater accu-
satisfaction scores racy, reliability, and interaction in service needs of the insurance sector offers signifi-
increase by 36 points. processes. Moreover, these expectations are cant advantages in this process.
expanding to include personalized products
and instant solutions. It has become impos- Agito Insurance Suite, with its modular struc-
sible for insurers to ignore these expecta- ture, enables institutions to quickly adapt to
tions, while artificial intelligence continues different product groups, work seamlessly
to enhance its capacity to deliver solutions with existing systems through its advanced
tailored to the evolving needs of the industry. integration capabilities, and offer a secure
digital insurance experience that complies
In which areas is this transformation most with regulations thanks to its continuously
strongly felt in the insurance industry? updated infrastructure. User-friendly inter-
faces facilitate policyholder engagement,
Although the impact of artificial intelligence while a robust data platform and automation
The DNA of varies across different branches, the com- capabilities enable institutions to scale more
mon ground is that every aspect of insurance rapidly using reusable components.
Insurance is is open to transformation. In life insurance,
risk assessments have become more advanced What kind of reality do you think the vi-
through the use of synthetic data. In health sion for artificial intelligence will become
Evolving with insurance, big data analysis enables disease in the near future?
predictions and the creation of personalized
Technology health plans. In non-life insurance, scenar- Global research data suggests that in the
near future, nearly all customer onboarding
io-based loss analyses provide more com-
prehensive risk forecasts, while automation functions in insurance will be carried out by
and Artificial processes in claims management accelerate multi-agent artificial intelligence systems
workflows and strengthen fraud detection. acting like virtual co-workers. For example,
Intelligence Artificial intelligence applications not only risk profiling tools will be able to perform
comprehensive assessments for each custom-
enhance operations but also reshape cus-
tomer satisfaction. According to research, in er based on underwriting criteria; pricing
companies that utilize smart automation in tools will generate automated quotations;
insurance sales, 80% of transactions become compliance tools will monitor processes for
online, while customer satisfaction scores in- ethical and regulatory alignment. In addi-
