Page 8 - Turkinsurance Digital Magazine

8 at a glance

Anadolu Sigorta’s Educational Project in Mardin Revives Cultural Heritage

of passing on endangered professions to received both theoretical and practical
future generations by training a thousand instruction. Throughout the lessons,
masters over ten years, has come to life in they had the opportunity to learn about
Mardin through a new implementation. traditional pottery-making processes
The pottery-making training, carried such as touching, shaping, and firing the
out with the core objective of the “Bir clay. With this special implementation
Usta Bin Usta” project—to transfer carried out in Mardin, the story of the
the experiences of master artisans to earth was rewritten through the hands of
younger generations and ensure cultural children.
sustainability—began in the second
semester of the 2024–2025 academic Anadolu Sigorta Corporate Communi-
year. By the end of May, a total of 2,000 cations and Sustainability Coordinator
students from 20 schools in Mardin had Berna Semiz Ergüntan: “Inspiring fu-
the opportunity to experience the art of ture masters by supporting children’s
pottery. Covering preschool and primary creativity”
As part of the “Bringing Anatolian Soil school levels, the project enabled children Berna Semiz Ergüntan, Corporate
Together with the Art of Pottery” project, to get acquainted with pottery, one of Communications and Sustainability
Anadolu Sigorta introduced 2,000 the traditional handicrafts. Throughout Coordinator at Anadolu Sigorta,
students in Mardin to the art of pottery. the program, students directly witnessed stated, “This initiative, carried out
This initiative, an extension of the *Bir the shaping process of clay, developing with the support of Anadolu Sigorta,
Usta Bin Usta* \[A Master, A Thousand their manual skills while engaging with was shaped as an extension of the Bir
Apprentices] social responsibility project the local culture of production. The Usta Bin Usta [A Master, A Thousand
launched by Anadolu Sigorta in 2010 and training sessions were delivered by Apprentices] project. By embracing the
carried out for 10 years, aims to bring Nurettin Çakmak, the president of the projects it supported in the past, our
traditional crafts to children. Through NGO that previously ran the “Mardin company continues to contribute to the
this project, young hands shape clay Stone Masonry” course under the Bir preservation of cultural heritage in its
while helping to carry cultural heritage Usta Bin Usta \-[A Master, A Thousand 100th year as well. Through this project,
into the future. The “Bir Usta Bin Usta” Apprentices] project, who is also a we are both keeping cultural values alive
[A Master, A Thousand Apprentices] master potter. During the workshop and supporting children’s creativity,
social responsibility project, launched by activities held at various schools, students inspiring the future masters.”
Anadolu Sigorta in 2010 with the aim

MetLife Turkey Employees Join Forces for a Cleaner Environment

Continuing its efforts in line with sustainable development prin-
ciples, MetLife organized the “MetLife Extraordinary Litter
Pick-up (MELP)” event in a forested area of Istanbul with the
participation of its volunteers in Türkiye. As a company that
maintains its investments responsibly for a more environmen-
tally friendly world while offering value to all stakeholders,
MetLife continues to hold volunteer litter-picking events in the
countries where it operates through its “MetLife Extraordinary
Litter Pick-up” initiative, aiming to provide a livable environ-
ment free of waste. In this context, MetLife Turkey volunteers
recently carried out an environmental cleanup for a sustainable
world through the event organized on May 28 in a forested area
in Istanbul.
construction of a sustainable future form one of the cornerstones
The event was held in a forested area with the participation of of our corporate social responsibility approach. In this regard,
80 MetLife Turkey volunteers, who collected various types of through the MetLife Extraordinary Litter Pick-up event we held
waste over the course of five hours. The volunteers removed this year in a forested area of Istanbul with the participation
numerous items from the forest, including single-use plastics, of our employee volunteers, we aimed to raise environmental
plastic bags, bottles, caps, cigarette butts, glass bottles, fabric awareness and contribute to social consciousness. Thanks to the
pieces, fast food containers, newspapers, and tin cans. dedicated efforts of our volunteers, we are not only cleaning up
our surroundings but also setting a positive example that will
Commenting on the MetLife Extraordinary Litter Pick-up instill the spirit of sustainable living in future generations. We
event, Deniz Yurtseven, General Manager of MetLife Emeklilik will continue to work toward a cleaner, more livable world—one
ve Hayat, said: “We remain firmly committed to our vision of that recycles its waste, protects its natural resources, and up-
serving as a force for good. The protection of nature and the holds the values of sustainability.”