Page 24 - Turkinsurance Digital Magazine

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es, established in line with Quick Sigorta’s the brand. Insurance may start with pa- words, insurance is no longer something
standards, agents can also offer financial perwork, but it continues with trust; and that “comes afterward” but is becoming
solutions such as policy premium loans via we build that trust with sincerity. We also an element that is “planned in advance.”
QPort. strengthen our communication through The insurance of the future will be inter-
our continuously published content. twined with the cities of the future, life-
There is an insurance agency in nearly styles, and a digital mindset.
every part of Türkiye, and they are al- You particularly draw attention
ready engaged in financial business. So, with your strong corporate social How are innovative products like
the human infrastructure needed to trans- responsibility projects. Where does financial insurance perceived both
form into a financial marketplace within the source and strength of this culture within the industry and among agents?
this ecosystem is essentially in place. If come from?
the Insurance and Private Pension Regu- The financial ecosystem created by Quick
lation and Supervision Agency (SEDDK) At the heart of our corporate culture lies Sigorta offers significant benefits not only
fully opens the path for the ecosystem we a philosophy that believes life is not mere- to consumers but also to agents. Agents
have designed, we know we can transform ly about numbers. Insurance, by its very are no longer just policy producers; they
agents into financial marketplaces. Even nature, is a business made for people. As are now positioned as financial advisors
if they do not directly provide loans, they Maher Holding Sigorta Grubu, we see the who provide end-to-end services to their
could handle loan applications and gener- human being, the environment, and so- clients. Our pioneering approach to finan-
ate leads for financial products. Moreo- cial sensitivity as inseparable parts of our cial insurance, supported by a specialized
ver, as a country, we are not unfamiliar work. and focused niche team, allows us to deliv-
with this model. There is the example of er comprehensive services to our agents.
PTT, which was established under a spe- Contributing to education by building However, I sometimes sense in the meet-
cial law in Türkiye. From insurance to schools, supporting sports and athletes, ings we hold that there's a perception
cargo and banking, it successfully manag- creating a pet-friendly living space at suggesting financial insurance requires
es a variety of services. So we ask: why Quick Tower, providing opportunities to deep expertise and may not be preferred
shouldn’t this model also apply to private artists through Quick Art Space, organiz- by agents—but I don’t share this view.
sector agencies? However, we do need ing workshops for children, or increasing Contrary to popular belief, when we look
SEDDK to pave the way with regulatory the visibility of motorcycle riders through at the numbers, we see that nearly 2,000
amendments. motofests… Each of these is not just a agents have produced at least one trans-
“project,” but a reflection of the kind action in this area. That’s certainly not
Marketing initiatives like QTruck go far of world we want to live in. The source an insignificant number. This means that
beyond the conventional narrative of the of this strength is a sincere belief. Do- nearly 10% of agents in the industry have
insurance sector. What do you see as the ing good business begins with leaving a produced at least one transaction in finan-
most powerful outcome of this experi- cial insurance. When we launched opera-
ence-focused communication approach? meaningful impact. tions with Quick Sigorta, no other compa-
ny was offering surety insurance besides
Quick Sigorta has always embraced a Today, we live in a time when insurance us. Today, that number has grown to six or
bold, vibrant, and human-centered com- is much more than just “selling policies.” seven companies—supply has increased.
munication philosophy. When we entered In your opinion, which sectors will in- As a result, demand from agents will also
the sector eight years ago, we also intro- tersect with insurance to drive its future continue to rise. Even now, we have many
duced a new narrative style. Through mo- growth? Health technologies, artificial candidates among our own agents who
bile caravans, QTruck, festival participa- intelligence, urban transformation, hy- aspire to become financial marketplaces.
tion, and motorcycle gatherings, we took brid structures, etc. This alone indicates that the existing prej-
insurance beyond office walls and turned udices are slowly starting to break down.
it into something that truly touches peo- Insurance has now become a strategic
ple’s lives. So much so that QTruck has field that complements and strengthens It should not be forgotten that the insur-
even become a savior for those unable to other industries. In the future, hybrid ance industry inherently holds a great
provide a stage for their events. models such as health insurance integrat- deal of potential. And everything will be-
ed with health technologies, home insur- gin with a shift in perceptions. Although
We are more than happy to attend each ance connected to smart home systems, surety insurance may sound like a product
one. Even if nothing else happens, just the and traffic solutions embedded in mobili- requiring specialization, it is essentially a
mention of insurance in such settings con- ty services will become more widespread. coverage that guarantees the fulfillment
tributes greatly to raising awareness, in of a commitment. This fact is gradually
my opinion. being understood. As a result, agents are
Artificial intelligence in particular is
making a difference in risk forecasting, beginning to realize that they can generate
As for the most powerful outcome of this claims management, and customer ex- income through untapped potentials with-
experience-focused approach, I believe it perience. We are also increasing our in- in the industry. However, there is a need to
is the sense of trust. A customer profile vestments in this area. Another critical accelerate the process. The way insurance
has emerged that doesn’t just watch us area is urban transformation and disaster products meet the public has also evolved
from afar, but sees us on the street, can management… Here, building comple- over time. For instance, personal accident
directly ask questions, and experiences the tion insurance and new-generation cover- insurance was initially sold by banks—
brand not only on screens but also in dai- age models will play a vital role. In other now agents are selling it too. The product
ly life. This reinforces genuine loyalty to has become established, and ultimately,