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Over the years, many changes have taken loan to purchase insurance, we can instant-
place in the insurance sector. In your ly provide service through Quick Finans, or
view, what has been the most critical we can underwrite the building completion
turning point that sets today's insurance insurance for a project of MHR GYO or QC
apart from the past? What aspect of this İnşaat through Quick Sigorta. Of course,
transformation has excited you the most? there are challenges, but this diversity allows
us both to spread risks and to create synergy.
Until recently, insurance was largely consid- The coordination of our team, the strength
ered a matter of “security.” Today, howev- of our technological infrastructure, and our
er, the idea that insurance is not just about managerial transparency are the elements
a policy has started to gain traction. It is that sustain this balance.
evolving into a mechanism that integrates
into the flow of life, manages not only risk Naturally, a brand strategy also plays a
but also opportunity, and even contributes to role in strengthening the structure you men-
societal transformation. I believe the most tioned. For example, on the path we started
critical turning point has been this: position- with Quick Sigorta, the letter Q has become
ing insurance not just as an indemnifier, but a unifying symbol in the names of every new
as a preventive and guiding actor. This new subsidiary added to our ecosystem—even in
positioning, in my view, is shaping both the publications like Qmag and QBlog, or in ve-
future of the sector and society’s outlook on hicles like QTruck and QKaravan. So much
the future. so that even brands featuring the letter Q
that are not ours are sometimes assumed to
What excites me most about this transfor- be part of our group—an indication of how
mation is that insurance is now creating a strong this brand perception has become.
“sphere of influence.” For instance, with
With our vision to move building completion insurance, we are show- In conclusion, Quick Sigorta stands out as
beyond traditional ing that a policy can support not just struc- a distinct example in the Turkish insurance
insurance, we are steadily tures, but lives. Or by positioning our agents industry with its field-oriented structure, in-
reinforcing our position not merely as sales channels, but as finan- novative products, solid management team,
cial advisors and trusted partners, we are and strong brand strategy. We continue to
in the sector by creating enhancing the sector’s human touchpoints. strengthen our position in the sector by mov-
a comprehensive financial So the transformation should not be seen as ing beyond traditional insurance toward
ecosystem. solely digital; it is also taking place in mind- building a financial ecosystem. And each
set, responsibility, and human values. brand under the same roof accelerates this
process.
As Maher Holding, you manage multiple
insurance brands under one roof. This How will this ecosystem establish a
multi-brand structure presents both presence in Anatolia?
strategic diversity and operational
challenges. How do you strike this Insurance is no longer a conventional busi-
balance? ness alone—it has evolved into a more tech-
nical and complex structure. As an insurance
In fact, we designed this structure not in the group, we aim to build a stronger ecosystem
traditional sense of a holding company, but across Anatolia. Steps are being taken to-
rather as an integrated ecosystem model. ward the kind of financial product diversity
What we call “Quick Finansall” is a system that the insurance sector has long dreamed
in which our brands such as Quick Sigorta, of. Services like loans and car rentals, which
Corpus Sigorta, Quick Hayat, Quick Finans, are widespread abroad, are now also being
QPay, QCAR, QC İnşaat, and MHR GYO op- explored by insurance agencies in Türkiye.
erate in harmony like the cogs of a machine. Brands like Quick Finans and QCar, estab-
Each brand is specialized in its own field, but lished by Quick Sigorta, are examples of in-
also supports the others. novative approaches in this area.
The secret of this structure lies in allowing For instance, QCar has introduced not just
each brand its own identity while staying car rental, but a broader “mobility” concept,
aligned with a central vision. We’re talking bringing a fresh perspective to the industry.
about a setup that is unified in strategy but The branch network, which began in Ataşe-
flexible in implementation. For example, hir, has now expanded to 30 locations—most
within this ecosystem, if someone needs a of them operated by agents. In these branch-
