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         AXA Group Strengthened Its Leadership with Strong Performance in 2024


        During  its  ongoing  “2025  Agent  Meetings,”  AXA  Türkiye
        shared the financial results of AXA Group for 2024 along with
        innovations that will shape the industry.

        In the first year of its new strategic plan period, titled “Unlocking
        the Future,” AXA Group maintained its success in 2024 through
        an insurance-focused approach, financial agility, and a solid
        financial structure, achieving high premium income and earnings
        per share.

        During its ongoing “2025 Agent Meetings” event series, AXA
        Türkiye shared innovations that will shape the insurance industry
        along with AXA Group’s financial results for 2024. In 2024,
        AXA Group achieved strong revenue growth not only in individual
        and commercial lines but also in life and health insurance. With   and health insurance segments.
        rising customer satisfaction and innovative initiatives, the Group
        experienced a significant leap in customer loyalty.   Capital Management and Future Vision...

        Innovative Growth Initiatives and Technology Invest-  As a publicly traded company with a robust capital management
        ments...                                              policy, AXA Group’s board of directors decided to pay a dividend
                                                              of 2.15 euros per share for 2024—an increase of 9% compared
        AXA  Group  achieved  significant  progress  in  customer  loyalty   to the previous year. This amount corresponds to a 60% payout
        through its individual and commercial lines, rising customer   ratio,  and  a  share  buyback  program  worth  1.2  billion  euros
        satisfaction, and innovative initiatives. Continuing its investments   annually was also approved. In addition, AXA Group’s capital
        in technology, the company aims to increase shareholder value by   adequacy ratio for 2024 was recorded at 216%, highlighting
        focusing on high-return business areas.               the company’s strong financial structure and sustainable growth
                                                              strategy.
        In  2024,  AXA  Group  accelerated  volume  growth  without
        compromising pricing discipline and gained strong momentum   Continuing its journey with confidence in its solid financial
        through new initiatives, reaching an operating profit of 8.1 billion   foundation and business model, AXA Group serves 95 million
        euros at the group level over the year. Profitability growth was   customers  in  50  countries  with  a  workforce  of  154,000,
        supported by strong technical margins in individual, commercial,   delivering innovative solutions to meet evolving customer needs.


        A Significant Step from Unico Sigorta in Customer Experience


        In line with its “Continuous Development” theme, Unico Sig-
        orta has taken a significant step in its customer-centric trans-
        formation journey by establishing its Customer Experience De-
        partment.

        Unico Sigorta defines the department’s core priorities as in-
        stilling a customer-oriented culture throughout the organiza-
        tion, maintaining simple and transparent communication with
        customers, ensuring accessibility and reachability, and improv-
        ing services and products based on customer feedback—ulti-
        mately guiding customers toward the most suitable solutions.
                                                              tomer requests quickly and effectively. As we have emphasized
        Aiming to build a dynamic cycle that not only listens to cus-  many times while shaping our strategic business plan, we place
        tomers but also learns from them, takes action, and monitors  great importance on the theme of ‘Continuous Development.’
        outcomes, Unico Sigorta strives to continuously enhance the  We believe that the key to growth in terms of products and ser-
        services it provides based on this feedback and elevate the cus-  vices lies in listening to the experiences of our customers. Un-
        tomer experience to the highest level.                derstanding the value of their ideas and feedback, and viewing
                                                              them as a way to foster continuous learning and identify areas
        Unico  Sigorta  Strategy  and  Business  Development  Director  for improvement, is incredibly important. As the Unico Sigorta
        Birol Balık stated that their aim is to listen to and understand  family, we believe that every piece of feedback is an opportuni-
        policyholders in order to offer solutions tailored to their needs,  ty to improve and take action, and we always make use of these
        and continued:                                        opportunities. This process is only the beginning for us; every
                                                              step we take toward a better customer experience depends on
        “One of our most important responsibilities is to resolve cus-  hearing the voice of each and every one of our policyholders.”
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