Page 6 - Turkinsurance Digital Magazine

6 at a glance

AXA Group Strengthened Its Leadership with Strong Performance in 2024

During its ongoing “2025 Agent Meetings,” AXA Türkiye
shared the financial results of AXA Group for 2024 along with
innovations that will shape the industry.

In the first year of its new strategic plan period, titled “Unlocking
the Future,” AXA Group maintained its success in 2024 through
an insurance-focused approach, financial agility, and a solid
financial structure, achieving high premium income and earnings
per share.

During its ongoing “2025 Agent Meetings” event series, AXA
Türkiye shared innovations that will shape the insurance industry
along with AXA Group’s financial results for 2024. In 2024,
AXA Group achieved strong revenue growth not only in individual
and commercial lines but also in life and health insurance. With and health insurance segments.
rising customer satisfaction and innovative initiatives, the Group
experienced a significant leap in customer loyalty. Capital Management and Future Vision...

Innovative Growth Initiatives and Technology Invest- As a publicly traded company with a robust capital management
ments... policy, AXA Group’s board of directors decided to pay a dividend
of 2.15 euros per share for 2024—an increase of 9% compared
AXA Group achieved significant progress in customer loyalty to the previous year. This amount corresponds to a 60% payout
through its individual and commercial lines, rising customer ratio, and a share buyback program worth 1.2 billion euros
satisfaction, and innovative initiatives. Continuing its investments annually was also approved. In addition, AXA Group’s capital
in technology, the company aims to increase shareholder value by adequacy ratio for 2024 was recorded at 216%, highlighting
focusing on high-return business areas. the company’s strong financial structure and sustainable growth
strategy.
In 2024, AXA Group accelerated volume growth without
compromising pricing discipline and gained strong momentum Continuing its journey with confidence in its solid financial
through new initiatives, reaching an operating profit of 8.1 billion foundation and business model, AXA Group serves 95 million
euros at the group level over the year. Profitability growth was customers in 50 countries with a workforce of 154,000,
supported by strong technical margins in individual, commercial, delivering innovative solutions to meet evolving customer needs.

A Significant Step from Unico Sigorta in Customer Experience

In line with its “Continuous Development” theme, Unico Sig-
orta has taken a significant step in its customer-centric trans-
formation journey by establishing its Customer Experience De-
partment.

Unico Sigorta defines the department’s core priorities as in-
stilling a customer-oriented culture throughout the organiza-
tion, maintaining simple and transparent communication with
customers, ensuring accessibility and reachability, and improv-
ing services and products based on customer feedback—ulti-
mately guiding customers toward the most suitable solutions.
tomer requests quickly and effectively. As we have emphasized
Aiming to build a dynamic cycle that not only listens to cus- many times while shaping our strategic business plan, we place
tomers but also learns from them, takes action, and monitors great importance on the theme of ‘Continuous Development.’
outcomes, Unico Sigorta strives to continuously enhance the We believe that the key to growth in terms of products and ser-
services it provides based on this feedback and elevate the cus- vices lies in listening to the experiences of our customers. Un-
tomer experience to the highest level. derstanding the value of their ideas and feedback, and viewing
them as a way to foster continuous learning and identify areas
Unico Sigorta Strategy and Business Development Director for improvement, is incredibly important. As the Unico Sigorta
Birol Balık stated that their aim is to listen to and understand family, we believe that every piece of feedback is an opportuni-
policyholders in order to offer solutions tailored to their needs, ty to improve and take action, and we always make use of these
and continued: opportunities. This process is only the beginning for us; every
step we take toward a better customer experience depends on
“One of our most important responsibilities is to resolve cus- hearing the voice of each and every one of our policyholders.”