Page 4 - Turkinsurance Digital Magazine

4 at a glance

10 Awards from The Hammers to Allianz Türkiye

Allianz Türkiye was honored with 10 awards this year for its
innovative projects at The Hammers Awards, the first award
organization measuring the success of marketing teams.
Allianz Türkiye returned from The Hammers Awards 2024,
where Turkey’s most successful marketing teams are recognized,
with 10 awards. At the event, the company received three Silver
Awards: Best Growth Team for its Digital Channels Growth
Story, Best Mobile Marketing Team for the Allianz’ım Mobile
App Sales Efforts, and Best Search Marketing Team for its
Individual Pension Online Sales Setup and Campaigns.

Allianz Türkiye’s corporate social responsibility program, “Bir
Kız Gelecek,” which aims to be a lifelong supporter of girls whose the “Best Team in the Field of Animal Rights” category.
rights to life and education are at risk, received two awards at
The Hammers. The program, conducted in collaboration with Allianz Türkiye won the Gold Award for “Best Sponsorship
the Koruncuk Foundation, won a Bronze Award in the “Best and Brand Partnerships Team” with its *Champions of Hope*
Team Supporting Quality Education and Youth” category and a project, in which it serves as the main sponsor of Paralympic
Silver Award in the “Best Team in the Field of Gender Equality” national swimmer and world champion Sümeyye Boyacı,
category. The “Bir Kız Gelecek” program supports Koruncuks, Olympic and world champion archer Mete Gazoz, and world
including girls affected by the February 6 earthquakes, in and European champion taekwondo athlete Merve Dinçel. The
becoming confident, socially responsible individuals who are company also received two Silver Awards for “Best Marketing
aware of their rights and contribute value to society. Team in the Culture, Arts, and Sports Sector” and “Best
Video Marketing Team” and a Bronze Award for “Best Sports
Allianz Türkiye’s project, in collaboration with SemtPati, aimed Communication Team.”
at encouraging the adoption and rehoming of stray animals, also
won an award. Working with the SemtPati Foundation, which The Hammers Awards recognize the success of teams in
facilitates the adoption of dogs from İBB Temporary Animal marketing and all its subfields across companies in Türkiye,
Shelters, Allianz Türkiye gifted a one-year “Sevimli Dostum” based on evaluations by Türkiye’s esteemed juries. In its fifth
insurance policy to everyone who adopted a dog through the edition this year, The Hammers assessed brands across 89
SemtPati mobile app. This project earned a Bronze Award in
subcategories organized under six main categories.

Anadolu Hayat Emeklilik once again achieved top honors at the ALFA Awards!

Anadolu Hayat Emeklilik once again won the first-place award
in the “Individual Retirement” category at the ALFA Awards
2024, organized by Marketing Türkiye and Akademetre
Research and Strategic Planning. The company also earned
the “Brand Offering the Best Experience to Its Customers”
award, further proving its success in customer satisfaction.

At the 10th edition of the ALFA Awards, Anadolu Hayat
Emeklilik secured the top spot in the “Customer Brand”
category for “Individual Retirement,” continuing to maintain
its leadership in the industry with its customer-focused service
approach.

Serkan Uğraş Kaygalak, CEO of Anadolu Hayat Emeklilik, FonMatik ROBO, have further enhanced the services we offer
expressed the following regarding the award: “As Anadolu to our customers. With our innovative approach in the industry,
Hayat Emeklilik, we are proud to be recognized with this we continue to provide easier and more practical solutions to
prestigious award once again, having previously won it our customers joining the individual pension system. This award
five times. Thanks to the diversity of our touchpoints, we is a testament to our commitment to customer satisfaction. In
continue to communicate with our customers through various the future, we will continue our efforts to take digitization to
platforms. Our digital transformation efforts, expanded higher levels in our products and services, ensuring that we
collaborations, and the introduction of our robo-advisor, provide the best experience for our customers.”