Page 4 - Turkinsurance Digital Magazine

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1 year excitement in Türkiye Sigorta

country. We set out with a very important mission to
transform the perception of insurance, reach much wider
segments of insurance and contribute to the fact that the
size of the non-banking financial sector reaches the level
of world averages. As a sector, we all have great tasks to
transform the perception of insurance in our country and
close the insurance gap. If necessary, we go door-to-door
and tell people about the importance of insurance. As
Türkiye Sigorta, we look at this issue as a national duty.
While adding value to the lives of our customers, with the
responsibility we take from our name and as the leading
company in the sector, we focus not only on increasing

our own market share, but also on growing the cake com-
pletely and taking insurance to its rightful position.”

Atilla Benli pointed out that In line with the developing
Türkiye Sigorta, which set out on September 7, 2020 dynamics of the sector and the priority expectations of
with the slogan ‘Power in its name’ and expresses its its customers, they develop products that meet different
promise as ‘moving insurance to the next step’, is proud needs in all areas, from life to health, housing to motor
and excited to consolidate its leadership on the anniver- insurance and privaet private pension, with special privi-
sary of its foundation. Timuçin Esen acted as the face of leges and advantages, and emphasized that Türkiye Sig-
the brand in the advertising films that will be broadcast orta, with 2,700 employees, has a distribution network
on the occasion of the anniversary of Türkiye Sigorta. of 8,300, 5,950 service points and 40 operating zones,
all of Turkey.
At the press conference held on the occasion of the first
anniversary of the establishment of Türkiye Sigorta, On Timuçin Esen became the brand face of Türkiye Sigorta
September 7, 2020, following its launch with the par-
ticipation of President Recep Tayyip Erdogan, the ad- In the advertising campaign where insurance and private
vancement obtained in the past time was evaluated. At pension products developed by Türkiye Sigorta will be
the same time, the series of advertising films that will be introduced, the brand face of the company is the famous
released on the anniversary of the company’s founding actor Timuçin Esen. A contract was signed with Esen
was introduced together with the famous actor Timuçin for 1 year. The first of the advertising films in which
Esen, who starred in the films and became the face of the Timuçin Esen appeared on camera with his co-star Mu-
new brand. hammed Dede in the series Hekimoğlu, went on the air on
Wednesday, September 8.
Atilla Benli, General Manager of Türkiye Sigorta, the
host of the meeting, said: “Our company, which under- Speaking at a press conference, Timuçin Esen said:
takes an important mission to reach a wider range of “Although insurance awareness in our country has been
insurance services in Turkey, has completed a union that developing especially in recent years, it is not yet at a
does not have an example of the world in a record time, sufficient point.” However, the issue of insurance is of
and yet it has already stood behind all the words it gave critical importance at every moment of our lives. In our
in the first year in terms of the institutional and financial ads, we believe that we give important messages to raise
performance.” awareness in this direction. I am happy and proud to
work with a leading institution such as Türkiye Sigorta,
Benli said: “As we said on the first day of our establish- which has undertaken an important mission to develop
ment, Türkiye Sigorta has come to life to be the driv- this awareness and has yet to achieve great success in its
ing force for the growth of the insurance sector in our first year.”