Page 38 - Turkinsurance Digital Magazine

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Power Play: Tesla, Elon Musk, and the Bet of the

Century by Tim Higgins (Author)

Elon Musk is among the most controversial titans of Silicon Valley. To some he’s a genius and a
visionary; to others he’s a mercurial huckster. Billions of dollars have been gained and lost on his
tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-up-
loading and space travel, his most audacious vision is the one closest to the ground: the electric car.

When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the
scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a
small band of Silicon Valley engineers and entrepreneurs saw opportunity. The gas-guzzling car
was in need of disruption. They pitted themselves against the biggest, fiercest business rivals in the world, setting out to
make a car that was quicker, sexier, smoother, cleaner than the competition.

But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a hellish fifteen
years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself
would often prove Tesla’s worst enemy—his antics more than once took the company he had initially funded largely with
his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?

Digital Minimalism: Choosing a Focused Life in a

Noisy World
By Cal Newport (Author, Narrator), Will Damron (Narrator), Penguin Audio (Publisher)

In this timely and enlightening book, the best-selling author of Deep Work introduces a philosophy
for technology use that has already improved countless lives.

Digital minimalists are all around us. They’re the calm, happy people who can hold long conver-
sations without furtive glances at their phones. They can get lost in a good book, a woodworking
project, or a leisurely morning run. They can have fun with friends and family without the obses-
sive urge to document the experience. They stay informed about the news of the day, but don’t feel
overwhelmed by it. They don’t experience “fear of missing out” because they already know which activities provide them
meaning and satisfaction.

Now, Newport gives us a name for this quiet movement and makes a persuasive case for its urgency in our tech-saturated
world. Common sense tips, like turning off notifications, or occasional rituals, like observing a digital sabbath, don’t go far
enough in helping us take back control of our technological lives, and attempts to unplug completely are complicated by the
demands of family, friends, and work. What we need instead is a thoughtful method to decide what tools to use, for what
purposes, and under what conditions.

Uncommon Leadership by Ben Newman (Author)

In Uncommon Leadership, performance coach and motivational consultant Ben Newman takes you
inside the minds and hearts of eleven exceptional individuals: athletes, coaches, CEOs, entrepre-
neurs, and others whose unrelentingly high performance has made them not only the best in their
fields but also unquestioned leaders in sports, business, and life. Ben breaks it down, honing in on
the core qualities that drive these trailblazers to push for the best in themselves and others, every
single day.
If you’re looking for more in your life-your career, your relationships, your industry, or your per-
sonal performance-Ben Newman’s Uncommon Leadership will give you the keys you need to unlock
your best self. You’ll learn how to adapt the principles of proven leaders to maximize your own
potential. You’ll see how some of today’s top-performing people have tapped into their own core
strengths, and with Ben’s advice, you’ll gain focus for identifying and tapping into yours.