Page 15 - Turkinsurance Digital Magazine

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Ali Araz appointed as the CIO of Güneş Sigorta

Güneş Sigorta continues computer engineering at Boğaziçi University. Araz worked as the
to reinforce its senior founding partner and general manager of Escort Yazılım between
management team. Ali 1991 and 2000. Having continued his career as the Business De-
Araz, an experienced velopment Director at I-Bimsa between 2000 and 2004, Araz
name from the software led the IT transformation and Halkbank & Pamukbank merger
and finance world, was projects as the General Manager of Fintek (Ziraat Teknoloji).
appointed as the Chief Between 2014 and 2015, he led the IT transformation project as
Information Officer of the CTO of Azerbaijani Pashabank.
Güneş Sigorta.
As of 23 March 2020, Ali Araz began his duties as the Chief In-
Ali Araz completed his formation Officer at Güneş Sigorta. He is married with one child,
high-school education at is fluent in English and intermediate in German.
Darüşşafaka, and studied

Allianz’s advertising campaign receives international award

international platform. “As Allianz Turkey, we put our cus-
tomers in the center of all our activities and try to make them
feel that we are there for them whenever they need us at every
stage of their lives; rather than just paying for their expenses.
We say to them, “Allianz is there for you”. Leading the new
generation insurance that is focused on digitalization, Allianz
Turkey’s roadmap is determined by the expectations of our
policyholders.

We wanted to address large masses with this campaign which
focused on our customers and everyone living in Turkey. With
this commercial that narrates the story of a father and son
who share every moment and be there for each other, we are
emphasizing the importance of “being there” for your loved
“For You To Always Be There”, Allianz Turkey’s advertising ones. Allianz continues to work towards offering the best ser-
campaign that emphasizes the feeling of trust the company vices for its policyholders,” he said.
provides for its policyholders in every moment of life, was
awarded within the scope of New York Festivals Advertising The story of a father and son who never leave each other
Awards. Within the scope of the organization, world-famous
advertisers assess thousands of advertisements, and Allianz Allianz Turkey had addressed its policyholders with the adver-
Turkey received the Bronze award in “Financial Advertising” tising campaign called “Lifecycle” last year and said to them,
category. “For You to Always Be There, Allianz Is There For You”.
Prepared by Concept Advertising Agency, the commercial was
Allianz Turkey received the “Bronze” award from New York telling the story of a father and son, their changes in 30 years,
Festivals Advertising Awards with its advertising campaign their support for each other in sickness, health, sadness and
which was launched last year in accordance with the company happiness. The commercial had reached out to the audience
motto “Allianz Is There For You”. Allianz Turkey was award- with highly emotional scenes.
ed with the Bronze medal in “Financial Advertising Catego-
ry” within the scope of the organization where world-known The story of a father and son who never leave each other was
advertisers evaluate thousands of advertisements and reward accompanied by the song “Sen Benim Şarkılarımsın” which
innovation in different categories since 1957. was composed by İlhan Şeşen and sung by Cem Adrian and
Hande Mehan. The commercial “Lifecycle” had been award-
Onur Kırcı, Assistant General Manager of Marketing and Dig- ed with Grand Prize in Crystal Apple, one of Turkey’s most
ital Insurance at Allianz Turkey, stated that they were really important innovation and marketing events and with Bronze
happy to see their advertising campaign being honored on an award in Epica 2019 as one of the few candidates representing
our country.