HDI Sigorta Strengthens Employee Experience with Its Renewed Employer Brand

HDI Sigorta has renewed its employer brand, taking inspiration from its employees. Shaped around the slogan ''HDI Benimle, Benimle HDI'' [HDI With Me, With Me HDI], the new employer brand places employee experience at its core and reflects HDI Sigorta’s vision of growing together.

HDI Sigorta has renewed its employer brand. The slogan of HDI Sigorta’s new employer brand, “HDI Benimle, Benimle HDI” [HDI With Me, With Me HDI], was shared with employees. The new employer brand was shaped in line with insights obtained from the Talanx Group’s employee engagement research. With the slogan “HDI Benimle, Benimle HDI,” which places employee experience at the center and reflects a vision of growing together, emphasis was placed on the mutual and strong bond established with employees. While launching the new employer brand, HDI Sigorta General Manager Firuzan İşcan underlined that HDI Sigorta employees are companions on the journey who shape the company’s future together.

“Our new employer brand was shaped with the inspiration we received from our employees”

Firuzan İşcan stated that the “HDI Benimle, Benimle HDI” employer brand expresses how the areas of career, development, future, and life experienced at HDI Sigorta are shaped, as well as the working environment and the company’s promises to employees. İşcan continued as follows: “Within the scope of our future vision, we reviewed and redefined our employee value proposition. We shaped our new employer brand with the inspiration we received from our employees. We believe that the most important element that sustains a company and makes it successful is its culture, and that it is employees who bring that culture to life. The slogan ‘HDI Benimle, Benimle HDI’ [HDI With Me, With Me HDI] conveys the following: while HDI Sigorta is based on creating value together with its employees, it also adopts an approach that supports employees in line with their individual development. Value starts with our employees and is created together. Our ‘HDI Benimle, Benimle HDI’ employer brand reflects our strong and global brand identity, the signature we place on everything we do, the responsibility we carry to do better every day, our new ways of doing business shaped by our experience, and our culture that illuminates the future. It expresses our determination to shape tomorrow together with all our employees through our courage and enthusiasm, and that we are on a shared journey with them. It communicates our promise to our current and potential employees, as well as our expectations for a more effective working life.”

Focus on Four Core Concepts

HDI Sigorta’s employer brand was shaped around four core concepts. With the approach “HDI Benimle Gelecek Benimle” [HDI With Me, the Future With Me], the focus is on innovation, technology, sustainability, and a long-term vision. The concept “HDI Benimle Hayat Benimle” [HDI With Me, Life With Me] addresses work–life balance, well-being, and initiatives related to internal social life. “HDI Benimle Kariyer Benimle” [HDI With Me, Career With Me] represents talent acquisition and long-term career opportunities, while “HDI Benimle Gelişim Benimle” [HDI With Me, Development With Me] stands for continuous learning, development, and investment in employees’ futures. With its new employer brand, HDI Sigorta aims to carry the relationship it builds with a broad stakeholder group—from existing employees to potential talents, from employees’ families to university students—onto a stronger and more consistent communication platform.