Page 6 - Turkinsurance Digital Magazine

6 at a glance

AXA Türkiye CEO Yavuz Ölken: ‘’The Key to Growth with Artificial Intelligence: Knowing
the Customer and Taking Action Through Digital Transformation’’

The “Digitalization of Agencies, of agency growth lies in building a sustainable growth is not possible, and
Business Practices, and Introduction strong customer data warehouse and added that simplification and efficiency
to Artificial Intelligence Information transforming that data into meaningful can only be achieved through digital
Panel”, organized under the leadership insights. solutions.
of the Antalya Chamber of Commerce
and Industry (ATSO) 40th Group Growing Without Knowing the Data-Driven Portfolio Management
(Insurance) Professional Committee, Customer Is Not Possible and the Power of Empathy
attracted significant interest from
industry professionals. Speaking at the AXA Türkiye CEO Yavuz Ölken “We must be present on every channel
“Future of Agencies and Digitalization” emphasized that effectively managing the customer wants to reach us
session of the panel, AXA Türkiye CEO customer expectations and behavioral through,” said Ölken, emphasizing that
Yavuz Ölken emphasized the strategic patterns is the key to success in today’s investing in digital solutions is now
importance of digital transformation in rapidly digitalizing business environment, a necessity for cost optimization and
the insurance sector and the opportunities stating: “To manage customer sustainability. Highlighting the value
it presents for agencies. expectations and behavioral economics, artificial intelligence can bring to this
we must achieve digital transformation transformation, Ölken shared his future
The panel, attended by agency and create a strong data infrastructure. outlook with the following words: “2030
representatives from the Mediterranean and beyond is closer than yesterday.
Region, was held under the moderation of Efficient portfolio management on The path to discovering opportunities
Süleyman Özer, with the participation of the path to growth begins with digital and untapped areas lies in big data and
Neova Sigorta General Manager Neslihan transformation. If the number of policies artificial intelligence. We cannot ignore
Neciboğlu and AXA Türkiye CEO Yavuz per customer does not increase, growth these opportunities. We must adapt to
Ölken. Yavuz Ölken emphasized that becomes a very challenging journey.” digital transformation without focusing
data-driven transformation has become Ölken stated that without a customer- on threats.”
a decisive factor across all insurance centric approach and the strong data
processes and stated that the foundation infrastructure enabled by digitalization,

Türkiye Sigorta Wins 3 International Awards in Digital Transformation

With its efforts that combine technology stated:“Digitalization is our most strate-
with people and lead cultural transforma- gic area, advancing both our operational
tion, Türkiye Sigorta has won a total of efficiency and customer experience. First,
three awards from the Brandon Hall Ex- with a multichannel and omnichannel ap-
cellence Awards and the Stevie Awards. proach, we renewed our existing chan-
nels within a year and launched a new
Through its digitalization-focused pro- one—our digital assistant Bilge—bring-
jects, Türkiye Sigorta was awarded the ing it to all our stakeholders, potential
gold prize in the Best Performance Man- customers, and business partners to of-
agement – Talent Management category fer support at every moment. Since Oc-
at the Brandon Hall Excellence Awards tober 2024, our generative AI-powered
2025 with its Agile teams. digital assistant Bilge has responded to
over 4.7 million inquiries, providing an task resolution speed of our technology
Embracing artificial intelligence not operational contribution equivalent to 16 teams to over 60%. Being fully aware
merely as a technology but as a strategic full-time employees. In addition, we are of the ecosystem’s scale and potential, as
area of transformation, Türkiye Sigor- building our next-generation insurance well as our mission as the industry lead-
ta received the silver award in the Best infrastructure on modular and API-based er under Türkiye Sigorta, we are simul-
AI-Enabled Product category at the 2025 architectures. We place great importance taneously continuing our transition to a
International Business Awards – Stevie on a structure that integrates with digital robust, secure, and scalable architecture
Awards for its AI-powered digital assis- ecosystems through API-based solutions and governance model. We are extremely
tant Bilge. In addition, Türkiye Sigorta’s and prioritizes a seamless, ever-evolving proud to have received these international
Deputy General Manager of Information user experience. We know that the fastest awards and are thrilled to represent our
Technologies, Çiğdem Kılıç, was honored and most effective way to transform ev- company’s digital insurance vision on a
with the bronze award in the Technology er-evolving technologies into value lies in global scale. With the inspiration gained
Executive of the Year category. agile, measurement-based management from these achievements, we remain de-
and the competency transformation of termined to expand the horizons of digi-
Commenting on Türkiye Sigorta’s digital our technology teams. In this direction, tal insurance and elevate Türkiye Sigorta
initiatives, Deputy General Manager of we integrated the OKR approach with among the global players of the future,”
Information Technologies Çiğdem Kılıç our agile transformation, increasing the she said.