Page 14 - Turkinsurance Digital Magazine

14 at a glance

Anadolu Sigorta Returns from Brandverse Awards 2025 with 6 Awards

by Tuluğ Tırpan. The night featured performances by Birce Akalay,
Salih Bademci, Sertab Erener, Chromas, and the Sinema Senfoni
Orkestrası [Cinema Symphony Orchestra], presenting scenes that
reflected the shared history of the Republic and Anadolu Sigorta.
More than a celebration, the gala served as a prestigious example
of brand communication that highlighted the value Anadolu Sigorta
has contributed to society, earning the Gold Award in the “Event
Management: B2B” category under the main PR section.

Major Success for Ormanın Gözleri [Eyes of the Forest]
Anadolu Sigorta’s *Ormanın Gözleri* project, launched in 2022
under the leadership of the General Directorate of Forestry of the
Ministry of Agriculture and Forestry to help prevent forest fires
and support awareness and education efforts, was honored with
Anadolu Sigorta was honored with a total of 6 awards at Brandverse the Grand Prix after receiving the highest average jury score in the
Awards 2025, one of the most prestigious events in the marketing main PR category. Ormanın Gözleri also received the Gold Award
and communication industry, receiving 3 Gold, 1 Silver, 1 Bronze, in the category of CSR Project Development and Communication
and the Grand Prix—the highest recognition in the PR main Management: Company and Brand. These awards, presented
category. The company’s gala event Yüzyıllık İmza [The Centennial as of May 2025, highlight the strategic importance and social
Signature], organized for its 100th anniversary, its social media contribution of the Ormanın Gözleri project, which has so far
performance, and its public interest projects such as Ormanın enabled the early detection of 155 forest fires through 12 fire watch
Gözleri [Eyes of the Forest] and Kurtaran Araç [Rescue Vehicle], towers monitoring an area of 558,100 hectares.
as well as its commercial film, were all recognized with awards.
Gold Award for “Var mı bi’ şey?”
Anadolu Sigorta achieved a major success at Brandverse Awards Anadolu Sigorta’s commercial campaign Var mı bi’ şey? \[Anything
2025, organized by Marketing Türkiye and BoomSonar—one of Wrong?], which brought a fresh perspective to its motor insurance
the most respected awards in the marketing and communication products and stood out in the industry with its communication tone,
sector. At the ceremony held on Wednesday, June 18 at Hilton won the Gold Award in the finance category at Brandverse Awards
Bomonti Hotel, Anadolu Sigorta won 3 Gold, 1 Silver, 1 Bronze, 2025. The film humorously highlighted that Anadolu Sigorta’s
and 1 Grand Prix award, totaling 6 accolades. unlimited voluntary liability coverage, frequently encountered in the
insurance sector during claim situations, is a type of coverage that
Anadolu Sigorta Corporate Communications and Sustainability compensates both the insured and the third party.
Coordinator Berna Semiz Ergüntan stated, “At Anadolu Sigorta, we
made a difference at Brandverse Awards, which offers a 360-degree Recognized for Social Media Performance
perspective on the world of brands, with our projects Yüzyıllık İmza Anadolu Sigorta also stood out for its social media performance
[The Centennial Signature], Ormanın Gözleri [Eyes of the Forest], in the SocialBrands Data Analytics Awards section. Based entirely
Kurtaran Araç [Rescue Vehicle], and our commercial film Var on objective, data-driven evaluations of its visibility on social
mı Bi’şey [Anything Wrong?]. Throughout our 100-year history, media accounts throughout the year, the company was awarded the
we have not only been an insurance company but have also played Silver Award in the Insurance Category of the SocialBrands Data
a pioneering role in Türkiye’s economic and social development, Analytics section.
always moving forward with the goal of creating value for our
country. Just as in the past, today we continue to operate with the Bronze Award in the Animal Rights Projects Category with
mission of being Türkiye’s insurance school, carrying out projects “Kurtaran Araç” [Rescue Vehicle]
that contribute to our country’s social well-being. It is a source of With its Kurtaran Araç project, carried out in collaboration with
pride for all of us that these projects have been recognized with Kurtaran Ev, Anadolu Sigorta received the Bronze Award in the
awards at a prestigious event like the Brandverse Awards.” Animal Rights Projects category under the main section of Social
Responsibility and Sustainability. Aimed primarily at improving
Celebrating its 100th anniversary this year, Anadolu Sigorta the living conditions of stray animals during disaster periods
honored its past while making a powerful mark on the future and contributing to public health, the project features a mobile,
The Yüzyıllık İmza [The Centennial Signature] gala, held on April veterinarian-supported clinic— the first of its kind in Türkiye—
11 as part of Anadolu Sigorta’s centennial celebrations, brought offering an active solution in the field while also raising public
together industry representatives, business partners, and the awareness of animal rights. The project stands out as a strong
public in a memorable experience. Honoring the brand’s century- reflection of Anadolu Sigorta’s commitment to social responsibility.
long journey, the event stood out with its visual and emotional
narrative, creative stage design, and compelling storytelling. With its projects centered on sustainability, social responsibility,
The stage direction and choreography of the Yüzyıllık İmza and innovation, Anadolu Sigorta continues to go beyond its sector,
performance were led by Beyhan Murphy, with musical direction contributing to society and the environment.