Page 3 - Turkinsurance Digital Magazine

Dear Readers,

For the March issue of Turkinsurance, we have prepared an increase, while the highest share was observed in liability in-
issue full of news, articles, analyses and researches to shed surance
light on Turkish insurance and pension markets.
According to the data announced by the Insurance Associa-
The 2024 edition of the EY Work Reimagined Study reveals tion of Türkiye (T.S.B.) at the end of December 2024, total
that the adoption rate of generative artificial intelligence (Ge- premium production in the insurance sector reached TRY 838
nAI) in the business world has surged from 22% in 2023 to billion 496 million, marking a 72.52 percent increase com-
75% today. The study highlights that the integration of this pared to the end of 2023. During this period, premium pro-
technology is closely linked to talent management and compet- duction in non-life branches rose by 72.03 percent to TRY
itive advantages. 738 billion 592 million, while premium production in the life
branch increased by 76.22 percent, reaching TRY 99 billion
The international consulting, audit, assurance, strategy, cor- 903 million.
porate finance, and tax services company EY has announced
the results of its EY Work Reimagined 2024 Study, conduct- In the Individual Pension System (BES), where 15 companies
ed with the participation of 17,350 employees and 1,595 em- are actively operating, the total number of participants rose by
ployers from companies across 23 countries and 27 industries 850,344 people (a 9.8 percent increase) compared to the end
worldwide. The study provides significant insights into how of 2023, reaching 8.676 million. During the same period, the
technological transformation and a dynamic workforce mar- number of participants joining the system through automatic
ket can create opportunities for employers to achieve more enrollment (OKS) increased by 507,999 (5.45 percent) com-
efficient outcomes. pared to the same period of the previous year, reaching 9.834
million.
By the end of 2024, total premium production in the insurance
sector increased by 72.52 percent compared to the same peri- Hope to meet with the next issue
od of the previous year, reaching TRY 838 billion 496 million.
During this period, the highest growth in premium production Your sincerely
was recorded in the health insurance line with a 93 percent