Page 18 - Turkinsurance Digital Magazine

18 cover story

employers, they also consider new opportunities in areas such as by employee retention, cultural benchmarks, and a strong recruit-
higher salaries (81%), better well-being and career prospects ment process. However, these criteria may not always reflect the
(79%), leadership quality (76%), and remote work (75%). true state of an organization. Today, talent leaders should focus
not on how long an employee stays within a company but on the
New Strategies Take Center Stage in the quality of their contribution to the organization.
Talent Race
Five Key Factors for Companies to Gain a
Traditional strategies for winning the talent race are proving Talent Advantage
insufficient in managing the core talent flow (attracting and re-
taining talent). According to the study, 38% of all employees The study emphasizes the importance of companies gaining a
surveyed stated that they might consider leaving their jobs with- talent advantage and measures this through five key factors:
in the next 12 months. Among them, 26% wish to remain in “talent health and flow”, “workplace technology and GenAI”
their current industry, while 25% are considering switching to “employee reward systems”, “learning, skills, and career path-
a different sector. Notably, 40% of Millennials in the study are ways”, “company culture and workspaces.” Companies with a
contemplating leaving their jobs, compared to only 23% of Baby strong talent advantage are seven times more likely to report a
Boomers. Gen Z and Millennials are 1.8 times more likely to significant increase in productivity over the past two years and
leave their jobs compared to Baby Boomers, while men are 1.2 six times more likely to say they are performing exceptional-
times more likely to plan job changes than women. At the same ly well under current economic conditions. However, only 32%
time, the study highlights that employees' willingness to leave of surveyed employers possess the strategic skills necessary to
their jobs has increased by 4% compared to last year, despite achieve a talent advantage.
economic uncertainties.
Ersin Yıldırım, EY Türkiye Consulting Partner and Workforce
The success of an organization in this context is often measured Advisory Leader, shared his insights on the study: