Page 17 - Turkinsurance Digital Magazine

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Key Takeaways from the EY Work

Reimagined 2024 Study: The Rise

of Artificial Intelligence

The 2024 edition of the EY Work Reimagined Study reveals that the adoption
rate of generative artificial intelligence (GenAI) in the business world has surged
from 22% in 2023 to 75% today. The study highlights that the integration of this
technology is closely linked to talent management and competitive advantages.

The international consulting, audit, assurance, strategy, corpo- company's development and training programs are "above aver-
rate finance, and tax services company EY has announced the re- age" or "excellent."
sults of its EY Work Reimagined 2024 Study, conducted with the
participation of 17,350 employees and 1,595 employers from As GenAI usage continues to grow daily, com-
companies across 23 countries and 27 industries worldwide. The panies need to be agile in talent management.
study provides significant insights into how technological trans-
formation and a dynamic workforce market can create opportu-
nities for employers to achieve more efficient outcomes. The rapid adoption of GenAI and the demand for talents capable
of utilizing this technology require organizations to remain agile
According to the EY study, the adoption rate of generative ar- and responsive to change. Additionally, the study reveals that
tificial intelligence (GenAI) in companies has significantly in- approximately one-fourth (23%) of all employees use generative
creased, rising from 22% in 2023 to 75% today. Globally, the AI technology extensively. The gap between Millennials (27%)
highest usage rate is observed in the technology sector (90%), and Baby Boomers (7%) in GenAI usage highlights the impor-
while the lowest is in the public sector (60%). More than one- tance of ensuring consistent adoption of GenAI-related skills
third of the employees surveyed stated that the use of GenAI has across generations.
positive effects on productivity (37%) and the ability to focus
on high-value tasks (36%). Additionally, the study reveals that The study also indicates that the business world is increasingly
GenAI usage is closely linked to skill development capabilities. moving away from traditional career and workplace concepts.
In this context, 58% of employees using GenAI state that their Although employees are motivated and willing to support their