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       Inspired: How to Create Tech Products Customers Love
       by Marty Cagan  (Author)
       vailable at a lower price from other sellers that may not offer free Prime shipping.
       How do today’s most successful tech companies Amazon, Google, Facebook, Netflix, Tesla de-
       sign, develop, and deploy the products that have earned the love of literally billions of people
       around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech
       companies. In INSPIRED, technology product management thought leader Marty Cagan pro-
       vides readers with a master class in how to structure and staff a vibrant and successful product
       organization, and how to discover and deliver technology products that your customers will love
       and that will work for your business.
       With sections on assembling the right people and skillsets, discovering the right product, em-
       bracing an effective yet lightweight process, and creating a strong product culture, readers can
       take the information they learn and immediately leverage it within their own organizations dramatically improving their
       own product efforts.
       Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale
       your product organization, or a large, long-established company trying to regain your ability to consistently deliver new
       value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement,
       consistent innovation, and business success.



       The Pumpkin Plan: A Simple Strategy to Grow a Remarkable
       Business in Any Field

       by Mike Michalowicz  (Author)
        Each year Americans start one million new businesses, nearly 80 percent of which fail within the
       first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to
       get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted,
       frustrated, and unable to get ahead no matter how hard they try.
       This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first
       company. Although it was making steady money, there was never very much left over and he was
       chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The pun-
       ishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s
       when he discovered an unlikely source of inspiration—pumpkin farmers.
       After reading an article about a local farmer who had dedicated his life to growing giant pump-kins, Michalowicz realized
       the same process could apply to growing a business.



       The Miracle Morning: The Not-So-Obvious Secret Guaranteed
       to Transform Your Life (Before 8AM)
       by Hal Elrod  (Author), Robert Kiyosaki (Foreword)
       “Hal Elrod is a genius and his book The Miracle Morning has been magical in my life. What Hal
       has done is taken the best practices, developed over centuries of human consciousness development,
       and condensed the ‘best of the best’ into a daily morning ritual. A ritual that is now part of my
       day.”
       —Robert Kiyosaki, bestselling author of Rich Dad Poor Dad
       What if you could change any aspect of your life, just by changing the way you start your day?
       What would you change? The Miracle Morning has already sold over 2,000,000 copies and trans-
       formed the lives of millions of people around the world. This book will give you the simplest and
       most effective step-by-step process to wake up each day with more ENERGY, MOTIVATION, and
       FOCUS to take your life to the next level. It’s been right here in front of us all along, but this book has finally brought it to
       life.
       Are you ready? The next chapter of YOUR life—the most extraordinary life you’ve ever imagined—is about to begin. Read
       The Miracle Morning and and begin waking up to your full potential.
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