Doğa Sigorta Adds Another Innovation to Its Motor Own Damage Insurance (Kasko) Services Offering ''Transparency and Control'': Mobile Tow Truck Tracking System Now Active!

Doğa Sigorta has redefined customer experience through digitalization by implementing a groundbreaking step in motor own damage insurance (kasko) assistance services.

With the newly launched “Mobile Tow Truck Tracking System,” policyholders will be able to track the entire process in real time via their smartphones, from the moment of damage to the delivery of the vehicle to the service center.

“Removing Uncertainty and Giving Control to the Customer”

Coşkun Gölpınar, General Manager of Doğa Sigorta, shared his evaluations regarding the new service and emphasized that insurance is not merely a compensation payment process, but also one of trust and experience management. Gölpınar stated: “We see this application not only as a technical feature, but as a change of standards in customer experience. The greatest source of stress after an accident is the lack of information. By providing our customers with the opportunity to track the tow truck’s location live on Google Maps through a single link sent via SMS, we are eliminating this uncertainty. Our customers will no longer be the ones waiting, but the ones managing the process.”

End-to-End Tracking and Operational Speed

The system covers not only the arrival of the tow truck at the scene, but also the entire transfer process from loading the vehicle to its delivery to the authorized service center. Operating without the need to download an application, the system offers high security standards through KVKK-compliant and time-limited links.

This digital initiative by Doğa Sigorta also provides significant efficiency on the operational side. Thanks to the system, which minimizes call center traffic arising from the question “Where is the tow truck?”, teams are able to focus on delivering higher value-added services to policyholders.

Initially Active in 5 Major Cities

The Mobile Tow Truck Tracking System is currently actively available in the following regions:

·      Istanbul (European Side)

·      Ankara (Central District)

·      Bursa (Central District)

·      Kocaeli (Central District)

·      Kayseri (Central District)

Future Goal: A Digital Standard Across Türkiye

Stating that they aim to rapidly expand the service network, Coşkun Gölpınar said:

“Our goal is very clear: to make this transparent experience a standard throughout Türkiye. We are redefining insurance as a digital trust platform that eliminates uncertainties.”