Page 30 - Turkinsurance Digital Magazine

30 publications

Power Play: Tesla, Elon Musk, and the Bet of the Century
by Tim Higgins (Author)

Elon Musk is among the most controversial titans of Silicon Valley. To some he’s a genius and a
visionary; to others he’s a mercurial huckster. Billions of dollars have been gained and lost on his
tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-up-
loading and space travel, his most audacious vision is the one closest to the ground: the electric car.

When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the
scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a
small band of Silicon Valley engineers and entrepreneurs saw opportunity. The gas-guzzling car
was in need of disruption. They pitted themselves against the biggest, fiercest business rivals in
the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition But as the saying
goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a hellish fifteen years, beset by rivals,
pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla’s
worst enemy—his antics more than once took the company he had initially funded largely with his own money to the brink
of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech
and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the
unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating
look at how a team of eccentrics and innovators beat the odds—and changed the future.

Digital Minimalism: Choosing a Focused Life in a Noisy World

By Cal Newport (Author, Narrator), Will Damron (Narrator), Penguin Audio (Publisher)

In this timely and enlightening book, the best-selling author of Deep Work introduces a philosophy
for technology use that has already improved countless lives. Digital minimalists are all around us.
They’re the calm, happy people who can hold long conversations without furtive glances at their
phones. They can get lost in a good book, a woodworking project, or a leisurely morning run. They
can have fun with friends and family without the obsessive urge to document the experience. They
stay informed about the news of the day, but don’t feel overwhelmed by it. They don’t experience
“fear of missing out” because they already know which activities provide them meaning and satisfaction. Now, Newport
gives us a name for this quiet movement and makes a persuasive case for its urgency in our tech-saturated world. Common
sense tips, like turning off notifications, or occasional rituals, like observing a digital sabbath, don’t go far enough in help-
ing us take back control of our technological lives, and attempts to unplug completely are complicated by the demands of
family, friends, and work. What we need instead is a thoughtful method to decide what tools to use, for what purposes, and
under what conditions.

Uncommon Leadership
by Ben Newman (Author)

In Uncommon Leadership, performance coach and motivational consultant Ben Newman takes you
inside the minds and hearts of eleven exceptional individuals: athletes, coaches, CEOs, entrepre-
neurs, and others whose unrelentingly high performance has made them not only the best in their
fields but also unquestioned leaders in sports, business, and life. Ben breaks it down, honing in on
the core qualities that drive these trailblazers to push for the best in themselves and others, every
single day.

If you’re looking for more in your life-your career, your relationships, your industry, or your per-
sonal performance-Ben Newman’s Uncommon Leadership will give you the keys you need to unlock
your best self. You’ll learn how to adapt the principles of proven leaders to maximize your own potential. You’ll see how
some of today’s top-performing people have tapped into their own core strengths, and with Ben’s advice, you’ll gain focus
for identifying and tapping into yours.