Page 34 - Turkinsurance Digital Magazine

34 publications

The Sirens’ Call: How Attention Became the World’s Most
Endangered Resource
by Chris Hayes (Author)
From the New York Times bestselling author and MSNBC and podcast host, a powerful wide-angle
reckoning with how the assault from attention capitalism on our minds and our hearts has reordered our
politics and the very fabric of our society

We all feel it—the distraction, the loss of focus, the addictive focus on the wrong things for too long.
We bump into the zombies on their phones in the street, and sometimes they’re us. We stare in pity at the four people at
the table in the restaurant, all on their phones, and then we feel the buzz in our pocket. Something has changed utterly: for
most of human history, the boundary between public and private has been clear, at least in theory. Now, as Chris Hayes
writes, “With the help of a few tech firms, we basically tore it down in about a decade.” Hayes argues that we are in the
midst of an epoch-defining transition whose only parallel is what happened to labor in the nineteenth century: attention
has become a commodified resource extracted from us, and from which we are increasingly alienated. The Sirens’ Call is
the big-picture vision we urgently need to offer clarity and guidance.

Building a StoryBrand 2.0: Clarify Your Message So Customers
Will Listen
by Donald Miller
When you apply the StoryBrand framework your brand will stand out. Developing that framework to
clarify your message and grow your business is about to get a whole lot simpler. . .
Since the original publication of Building a StoryBrand, over one million business leaders have dis-
covered Donald Miller’s powerful StoryBrand framework, and their businesses are growing. Now, the
classic resource for connecting with customers has been fully revised and updated, making it an even
more powerful tool to prepare you to engage customers.
In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut
through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can
do for them and won’t engage.
In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story ele-
ments—he’ll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy
and output.

Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist
by Liz Pelly (Author)
An unsparing investigation into Spotify’s origins and influence on music, weaving unprecedented reporting
with incisive cultural criticism, illuminating how streaming is reshaping music for listeners and artists
alike.

Drawing on over one hundred interviews with industry insiders, former Spotify employees, and musicians,
Mood Machine takes us to the inner workings of today’s highly consolidated record business, showing
what has changed as music has become increasingly playlisted, personalized, and autoplayed.

Building on her years of wide-ranging reporting on streaming, music journalist Liz Pelly details the consequences of the
Spotify model by examining both sides of what the company calls its two-sided marketplace: the listeners who pay with their
dollars and data, and the musicians who provide the material powering it all. The music business is notoriously opaque, but
here Pelly lifts the veil on major stories like streaming services filling popular playlists with low-cost stock music and the
rise of new payola-like practices.