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In line with its “Continuous Development” theme, Unico Sigorta has taken a significant step in its customer-centric transformation journey by establishing its Customer Experience Department.
Unico Sigorta defines the department’s core priorities as instilling a customer-oriented culture throughout the organization, maintaining simple and transparent communication with customers, ensuring accessibility and reachability, and improving services and products based on customer feedback—ultimately guiding customers toward the most suitable solutions.
Aiming to build a dynamic cycle that not only listens to customers but also learns from them, takes action, and monitors outcomes, Unico Sigorta strives to continuously enhance the services it provides based on this feedback and elevate the customer experience to the highest level.
Unico Sigorta Strategy and Business Development Director Birol Balık stated that their aim is to listen to and understand policyholders in order to offer solutions tailored to their needs, and continued:
“One of our most important responsibilities is to resolve customer requests quickly and effectively. As we have emphasized many times while shaping our strategic business plan, we place great importance on the theme of ‘Continuous Development.’ We believe that the key to growth in terms of products and services lies in listening to the experiences of our customers. Understanding the value of their ideas and feedback, and viewing them as a way to foster continuous learning and identify areas for improvement, is incredibly important. As the Unico Sigorta family, we believe that every piece of feedback is an opportunity to improve and take action, and we always make use of these opportunities. This process is only the beginning for us; every step we take toward a better customer experience depends on hearing the voice of each and every one of our policyholders.” |
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