Page 9 - Turkinsurance Digital Magazine

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Mahir Çipil has joined the VHV Turkey team

of the Treasury in Turkey, where he held various
positions in the Insurance General Directorate
and the General Directorate for External
Economic Relations. During his time at the
Treasury, he was involved in tasks related to the
regulation of insurance companies, legislative
regulations, the establishment of the Natural
Disaster Insurance Institution (DASK), and the
Insurance Information and Monitoring Center
(SBM), among other responsibilities. In 2010,
Mahir Çipil worked as a manager responsible for
Strategy and Project Management at Groupama
Sigorta and Groupama Emeklilik companies.
In this role, he oversaw change management
projects such as centralizing claims, technical,
and collection processes, as well as restructuring
Mahir Çipil, a prominent figure in the insurance operational processes.
industry, has joined the VHV Turkey team.
In 2013, he joined Zurich Sigorta as the Director
VHV Group, one of Germany’s leading insurance of Project Management and Organization. After
groups, has been operating in Turkey since 2015 being involved in projects related to bancassurance
and continues to grow steadily. The company has integration and strategic acquisitions, he was
chosen Mahir Çipil, an experienced professional appointed as the Director of Marketing in June
in the sector, for the position of Deputy General 2013, in addition to his previous role. He also
Manager (COO) of VHV Reasürans. Çipil will became a member of the Executive Board.
lead marketing, technology, operations, and legal He managed tasks such as brand positioning,
processes. It was also announced that the newly restructuring customer satisfaction processes,
appointed COO will also be a member of the Board creating a digital channel strategy, and optimizing
of Directors. products. Additionally, starting from 2015, he
took on the role of Claims Director and became
Maximilian Stahl, Chairman of the VHV Sigorta responsible for all functions related to claims, in
Board and CEO of VHV Reasürans, commented addition to his marketing responsibilities.
on the appointment, saying, “As the VHV team,
we continue to grow in Turkey without slowing Between 2016 and 2020, he served as the
down. With the strength we have gained from our Director of Marketing and Business Development
experience of over 100 years, we believe that we at Vienna Insurance Group (Ray Sigorta). In this
have become an important player in the sector role, he held executive responsibilities for various
since we entered the Turkish market in 2015. functions including direct and digital sales, sales
In achieving this success, there is a significant coordination, operational aspects of distribution
contribution to our strategic steps to bring channels, call centers, customer satisfaction,
competent human resources to our company. In internal communication, corporate communication,
line with our strategy, we are pleased to announce products, marketing, and digital channels.
that Mahir Çipil, with his more than 20 years of
experience in insurance, will take the position of Between 2020 and 2021, Çipil was the Deputy
Deputy General Manager, and we believe he will Chairman of the founding process of the Insurance
bring great value to our company. As the VHV and Private Pension Regulation and Supervision
team, with our strong capital and international Authority (SEDDK). Later, he worked as the
experience, we will continue to participate in Deputy General Manager and Executive Board
important projects in Turkey and neighboring Member responsible for sales and marketing at
countries.” Bupa Acıbadem Sigorta. Lastly, he served as the
CEO and co-founder of an insurtech startup.
Who is Mahir Çipil?
Çipil has also conducted training on various topics,
Mahir Çipil is a graduate of Hacettepe University’s including marketing, digital transformation,
Business Administration department. He pursued sales, project management, and insurance, at
his MBA education in the United States at Cornell various universities and organizations. He has
University and in the United Kingdom at London authored eight books, four of which are academic.
Business School. Additionally, he has worked as a lecturer at Istanbul
Bilgi University, teaching project management in
He began his career in 2000 at the Undersecretariat postgraduate programs.