Page 10 - Turkinsurance Digital Magazine

10 at a glance

An attack on sustainability from MAPFRE

By taking new steps in sustainability, MAPFRE proves that it
is one of the strong players participating in the fight against cli-
mate change in the insurance industry. In the Financial Times
Stock Exchange (FTSE) 4Good sustainability index, one of
the leading international standards, in 2022, MAPFRE Group
scored 20% higher than the insurance industry average. The
group has also joined the Net-Zero Emissions Insurance Alli-
ance (NZIA) to become a carbon-neutral company by 2050.
Taking pioneering steps to encourage the transformation of its
customers, the Group will not provide insurance services or in-
vest in energy companies that do not plan to abandon fossil Plan, MAPFRE has set new targets to take an active role in the
fuels in line with its new strategy. transition to a low-carbon economy. In this context, MAPFRE
is committed to neutralising its carbon footprint in 8 countries
Insurance companies play a vital role in the sustainable trans- by 2024. The company also aims to reduce the group-wide car-
formation of the financial sector. MAPFRE, which is among bon footprint by 50 per cent by 2030 (compared to 2019) to
the leading companies in its sector in this regard, is increas- neutralise the remaining carbon footprint of the entire group.
ing its ambitious commitments to sustainability. Lastly, MAP-
FRE Group was re-included in the FTSE) 4Good sustainability In line with its new global strategy, MAPFRE will not invest
index in 2022, where it took place for 16 consecutive years, in companies whose revenues are 20% or more based on coal
confirming its excellence in environmental, social and corpo- power. MAPFRE Sigorta has also started to specify this com-
rate governance practices. Joining the Net-Zero Emissions mitment as an exception in its new agreements and in the re-
Insurance Alliance (NZIA) last month, MAPFRE Group will newal phase of existing contracts to assist companies operating
minimise greenhouse gas emissions across the organisation in in the energy sector in Turkey in the transition to clean energy.
the coming years, eliminating residual emissions that cannot be
reduced through carbon offset projects. The group also recently Becoming carbon neutral in Spain and Portugal in 2021, MAP-
presented its 2022-2024 Sustainability Plan. The plan includes FRE has been awarded the Zero Waste Certificate for recycling
more than 20 commitments, such as achieving a carbon-neutral 351 tons of waste in one year. Included in the Sustainabili-
structure by 2030, ensuring that 3.5% of people with disabili- ty Yearbook 2022 published by the international credit rating
ties are included in the workforce, and managing a 100% sus- agency S&P Global, MAPFRE became one of the 27 insurance
tainable supplier network. With its 2022-2024 Sustainability companies with the best performance in environmental, social
Plan and its 2021-2030 Environmental Footprint Corporate and governance issues.

Gold Award from Brandverse to Katılım Emeklilik

Analytics Department in the competition held in collaboration
with Marketing Turkey and BoomSonar and supported by the
Digital Marketing Communication Platform (DPIP). More
than 55 thousand social media brand accounts were analysed
analytically during the evaluation process according to the So-
cialBrands Social Media Brand Index.

Yaşar Salih Çetinkaya, Deputy General Manager of Katılım
Emeklilik, accepted the award on behalf of Katılım Emeklilik
and made a statement: “As Katılım Emeklilik, we always look
at social media as a medium where we can talk to our partici-
pants and strengthen our relations. This award, which we have
been deemed worthy of in line with the works we have carried
out with this understanding, proves that we are on the right
track. Growing faster than the growth of the sector since the
Katılım Emeklilik received the Gold award in the “Private Pen- day it was founded, Katılım Emeklilik continues to add value
sion and Life Insurance category” of the SocialBrands Data to life with its people-oriented products and services. We strive
Analytics Division of the Brandverse Awards. to be the best in every field in our industry and digital, and
it makes us proud to be recognised with this valuable award.
Katılım Emeklilik was awarded the Gold award in the Private I congratulate all Katılım Emeklilik employees, especially my
Pension and Life Insurance category of the SocialBrands Data teammates who contributed to this success.”