Page 6 - Turkinsurance Digital Magazine

6 at a glance

61% of SMEs and 54% of Consumers are at Risk from a Digital Perspective

As a result of Aksigorta’s research on as the basis of the concept of digital als may face and the precau-tions they
digital security perception, 4 out of vulnera-bility was ‘theft and hacking can take through trainings. As an insti-
every 10 companies think that they of personal data’. Again, according to tution, we define ourselves as the ‘risk
are exposed to security vulnerabilities the results of the research, it was found comrade’ of our customers and contin-
through digital platforms. In contrast, that about 4 out of every 10 companies ue our efforts to make them feel more
61% of SMEs do not take any meas- think that they are exposed to securi- confident in the new digitalized world.”
ures regarding digital security. As for ty vulnerabilities through digital plat-
individual consumers, this figure is forms. In addition, the authorities of The biggest measure is education
54%. companies with a turnover of less than
october 1 million think that they are Looking at the risk perception of in-
Continuing work on risk to raise the exposed to more vulnerabilities through dividual consumers, it was found that
level of awareness of social, Aksig- digital platforms than companies with 54% of the population who had not had
orta, a so-cial responsibility project, high turnover. a negative experience did not take any
which was realized by the end of 2020 measures to avoid a negative situation
‘on the occasion of the anniversary of The digital deficit of SMEs leads to in the future. Among the group that
the digital security digital platform in chain attacks took precau-tions, issues such as the
particular to compa-nies and individu- use of ‘virus program’, ‘not shopping
al consumers, conducted a study on the Uğur Gülen, General Manager of Ak- from unknown sites and not giving card
perception of security. Continuing work sigorta, underlined that the fact that information’ came to the fore.
on risk to raise the level of awareness small companies do not have an infor-
of social, Aksigorta, a so-cial responsi- mation technology specialist makes the Stating that at the same time, 69%
bility project, which was realized by the attack quite easy and said: “The fact of the consumers participating in the
end of 2020 ‘on the occasion of the an- that SMEs do not have a cyber expert study believe that the training on digital
niversary of the digital security digital leads to chain cyber attacks. It is of security will contribute to the preven-
platform in particular to compa-nies great importance that cybersecurity in- tion of risks, Aksigorta General Man-
and individual consumers, conducted a surance is made mandatory for SMEs ager Uğur Gülen said: “the ‘Digital
study on the perception of security. In and that the systemic infrastructure is Security Plat-form’, which we imple-
individual consumers, the level of anx- rebuilt accord-ingly.” mented in 2020 with the understand-
iety, which was 64% in August 2020, ing of social responsibil-ity, appeared
be-came 69% in November 2021. Stating that according to the results precisely in order to eliminate the lack
of the research, 61% of the companies of awareness in this area. This project,
With the increase in the level of anxiety that have not had a negative experience which was born from the cooperation
in the SME group of the research, the have not taken any measures to avoid a of Boğaziçi University, is a ref-erence
lack of information of the companies negative situation in the future, Uğur source of information with up-to-date
on this issue has also emerged with a Gülen said: “Unfortunately, the pleas- news and podcasts on the subject, as
rate of 51%. According to the results ing speed experienced at the point of well as free trainings for individuals
of the individual consumer group of the digitalization brings with it risks. How- and SMEs. This platform, which has
research, which reveals the lack of tak- ever, our social risk awareness is quite reached more than 1 million visitors
ing precautions against risk, it was seen low in this regard. We cannot ignore since its inception, supports both indi-
that only 25% of the 51% group who the invisible risks. Digital security is an viduals and SMEs to exist in the digital
had a negative experience with individ- area that we own as an insurance. The world with much more confidence.’’
ual consumers did not take any addi- ‘Digital Securi-ty Platform’, which we
tional precautions after their negative launched in 2020, is a social responsi-
experience. bility project founded on instilling risk
awareness in society. With the ’Digital
No precautions are taken against risk Security Platform’, we convey the dig-
The sub-concept that was perceived ital risks that both SMEs and individu-