Page 7 - Turkinsurance Digital Magazine

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Şebap Çelik, General Manager of Nişan- an event that brings industry stakehold-
taşı Sigorta, and Ünal Tanyıldızı, Gen- ers together, describing it as an impor-
eral Manager of Tanyıldızı Sigorta, who tant platform for discussing the future of
enriched the discussion by sharing their insurance. He stated that the ideas gen-
extensive industry experience. erated at such summits and the dialogue
within the industry produce valuable out-
The day concluded with the session titled comes for both the insurance ecosystem
“Insurance Intermediation in a Time of and the investment environment, and
Transformation: Perspectives and Col- emphasised that gaining a deeper under-
lective Wisdom,” where Mehmet Tur- standing of customers should be one of
gay Özata, Deputy General Manager of the industry’s top priorities.
Türkiye Sigorta, Levent Korkut, Chair-
man of the TOBB Insurance Agents Ex- Ölken stated that the industry should
ecutive Committee (TOBB SAİK), and work towards common goals without
Cenk Ecevit, Chairman of the Insurance drawing distinctions between distribution
Brokers Association, reflected on the channels. “Whatever we do, the choice of
key themes discussed throughout the day distribution channel belongs to the poli-
from the perspective of collective indus- cyholder. What truly matters is creating
try wisdom. an ecosystem in which all channels can
develop together,” he said.
Preventive Insurance Takes Centre
Stage on Day Two Drawing attention to the rapid changes
in customer expectations and lifestyles,
The second day of the saz2026 Insur- Ölken added that one of the industry’s
ance Intermediaries Summit began with most critical challenges is determining and distribution channels, adding that
an opening address by Yavuz Ölken, CEO how insurance agents can successfully sustainable growth would only be possi-
of AXA Türkiye. Sharing his perspec- adapt to this new environment. ble through this approach.
tive on the future of the industry, Ölken
stated that insurance will increasingly be Addressing artificial intelligence and the “We need to strengthen an insurance ap-
shaped not only by products and pricing, future dynamics of competition, Yavuz proach that puts people at the centre,”
but also by a stronger focus on customer Ölken, CEO of AXA Türkiye, stated that Ölken said, emphasising that empathy
understanding, risk management, sus- an insurance model based solely on price would become one of the most important
tainability and empathy. competition would not be sustainable in competitive factors of the future. Recall-
the years ahead. He noted that future ing that insurance is built on trust, he
Ölken also noted that the saz2026 Insur- competition would be shaped by the abil- added that the relationship established
ance Intermediaries Summit is more than ity to better understand customers, risks with customers is just as critical as tech-