Page 5 - Turkinsurance Digital Magazine

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Speaking at the opening session, Levent phasising the importance of all stake- the industry’s sustainable growth ob-
Korkut, Chairman of the TOBB Insurance holders working together for the industry jectives can only be achieved through a
Agents Executive Committee (TOBB to achieve its target of USD 50 billion thorough understanding of both customer
SAİK), stated that the industry should in premium volume by 2030, Yaşar not- and agent needs. The panellists stressed
focus its energy on expanding the insur- ed that agents and brokers still account that agents must develop a deeper under-
ance market rather than protecting ex- for a large proportion of initial customer standing of their customers, arguing that
isting areas of market share. Noting that contact in insurance. progress in this area would be a major
the traditional brokerage model is grad- driver of success for the insurance indus-
ually giving way to a risk analysis-driven Next-Generation Agency Models try.
advisory approach, Korkut said that dig- Discussed in the First Session
italisation and artificial intelligence are Strong Attendance and Key Industry
fundamentally transforming the way the The summit’s first panel focused on the Topics Mark Day One of saz2026
industry operates. future of insurance agencies under the
theme “Next-Generation Agency Models: The second session of the day, titled
Korkut added that a hybrid model that em- Scalability, Small Offices, Institutionali- “Digital Transformation in Insurance
braces technology rather than excluding it sation and Structural Transformation.”
has become inevitable, emphasising that Moderated by Cem Yılmazer, General
agents capable of improving operational Manager of BEST Publishing, the ses-
efficiency while delivering greater adviso- sion brought together Ahmet Yaşar,
ry value to customers will stand out in the President of the Insurance Association
market. of Türkiye (TSB), Levent Korkut, Chair-
man of the TOBB Insurance Agents Ex-
Delivering the final opening address, Ah- ecutive Committee (TOBB SAİK), Erol
met Yaşar, President of the Insurance Esentürk, Co-Founder and CEO of Mo-
Association of Türkiye (TSB), stated nopoli Sigorta, and Yavuz Ölken, CEO of
that the insurance industry is evolving be- AXA Türkiye, who shared their valuable
yond a structure focused solely on claims insights.
payments and is increasingly embracing
a preventive insurance approach. The panel emphasised that digitalisation
should be viewed as an enabler rather
Yaşar pointed out that natural disasters, than a threat to insurance agents. The
an ageing population and evolving risks speakers agreed that digital transforma-
are widening protection gaps in Türkiye, tion offers alternative distribution mod-
adding that the role of insurance within els that enhance agents’ effectiveness
the economic and social system needs to instead of replacing them. Another key
be communicated more effectively. Em- takeaway from the discussion was that