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The Insurance Industry’s Collective Vision Took Centre Stage at saz2026

As the first summit dedicated to the insurance industry’s distri-
bution ecosystem, the saz2026 Insurance Intermediaries Sum-
mit brought together a broad range of stakeholders on 22–23
June. With participation from insurance companies, agents,
brokers, technology providers and assistance companies, the
summit focused on the industry’s growth, transformation and
the future of the value chain that delivers insurance solutions
to customers.

Distinguished from other industry events by its exclusive fo-
cus on distribution channels, saz2026 examined insurance not
only from the perspective of insurance companies, but also as
a shared responsibility across the entire ecosystem that serves
customers.

The first day of the summit was held with Türkiye Sigorta as Opening Message: Insurance Intermediaries Are at the
the Day Sponsor, while AXA Sigorta served as the Day Sponsor Heart of Transformation
on the second day. Monopoli Sigorta participated as the Main
Sponsor of the Strategic Sessions, while the Insurance Associ- The summit’s opening address was delivered by Mehmet Turgay
ation of Türkiye (TSB) supported the summit as a Corporate Özata, Deputy General Manager of Türkiye Sigorta. Highlight-
Participation Partner. Quick Sigorta, MetLife, Agito and Ven- ing the critical role of insurance intermediaries in the develop-
hancer took part as Platform Sponsors. ment of the industry, Özata noted that agents account for 55%
of the insurance distribution market and emphasised that the
HOMER Smart Auto Service, Remed Assistance, DASK and insurance business is fundamentally built on trust. Özata stated
SigortaAcentesi.com participated as Ecosystem Sponsors of that digitalisation has not diminished the importance of insur-
the summit. Doğa Sigorta, Katılım Emeklilik, Medline, RS Au- ance intermediaries; on the contrary, it has made their role
tomotive Group, Tur Assist and Ünlem Sigorta supported the even more significant. He noted that the relationship of trust
event as Summit Partners. The TOBB Insurance Agents Exec- established with customers still depends on human interaction.
utive Committee (TOBB SAİK) and the Insurance and Reinsur- According to Özata, insurance intermediaries are no longer po-
ance Brokers Association also made significant contributions sitioned merely as sales channels, but as strategic advisers who
to saz2026 as Industry Participation Partners. manage their customers’ risks.