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AXA Türkiye’s Call to the Industry: “If We Don’t Prepare Today, Tomorrow May Be Too
Late.”

emphasized that, in the years ahead, ue in the future will not simply com-
insurance will undergo a major trans- pensate for losses after they occur; it
formation extending far beyond con- will protect lives, anticipate risks and
ventional practices. strengthen resilience.”
“As an Industry, We Need to “Artificial Intelligence and Data
Return to Our Core Principles” Will Shape the New Era”

Highlighting that global developments During the summit’s sessions on dig-
are redefining the way the insurance italization and data-driven customer
industry operates, Ölken said that sim- management, participants explored
ply compensating for losses after they the impact of artificial intelligence
occur will no longer be sufficient. He and big data on decision-making pro-
commented: “Risks are evolving, cus- cesses in insurance.
tomer expectations are changing, and
technology is reshaping the way we do Sanem Çıngay Buçukoğlu, Head of
business. Sales, Corporate Communications and
Health at AXA Türkiye, commented:
AXA Türkiye shared its vision for the The greatest risk facing our industry “In the years ahead, the real differen-
future of the industry at the Insurance in the coming years will be underes- tiator will be the ability to transform
Intermediaries Summit. At the sum- timating the pace of these changes. collected data into more meaningful
mit, where key areas of transforma- If we base the competition of the fu- customer experiences. Artificial in-
tion—from artificial intelligence and ture solely on pricing, we will be on telligence provides us with powerful
sustainability to preventive insurance the losing side. True competition must tools; however, the core values that
and customer experience—were dis- be built on a deeper understanding of build customer trust remain transpar-
cussed, AXA Türkiye executives em- customers and agents, and on assess- ency, consistency and the ability to
phasized that empathy, prevention and ing risks more accurately.” establish long-term relationships. It
resilience will become the new priori- is essential to combine the speed and
ties of insurance on the road to 2030. Emphasizing the need to move insur- efficiency enabled by technology with
ance away from a structure driven by a human-centered approach that un-
AXA Türkiye shared with industry seasonal discounting, Ölken contin- derstands our customers’ needs, sup-
representatives the strategic priorities ued: “We need an industry structure ported by our ‘Empathy Assurance’
that will shape the future of insurance that reduces overall costs, improves approach.”
at the Insurance Intermediaries Sum- efficiency and delivers more accessi-
mit, which it supported. During the ble solutions to our customers. That is Aylin Akınlı Kaya, Director of Growth
two-day event, critical issues with a why, as an industry, we need to return Strategies, Customer and Digital
direct impact on the industry were dis- to our core principles. Platforms at AXA Türkiye, noted that
cussed, including the transformation insurance has historically always been
of insurance agencies, life insurance Our core principles begin with under- a data-driven industry, adding that to-
and private pensions, artificial intelli- standing the customer, assessing risk day’s transformation represents a new
gence, big data, sustainability, corpo- accurately, empowering agents and decision-making model in which data
rate risk management and preventive maintaining sustainable pricing disci- further enhances expertise.
insurance. pline.
She stated: “Data now plays a deci-
Speaking at the opening of the summit At AXA Türkiye, we combine our sive role at almost every stage of the
and in various sessions, Yavuz Ölken, Empathy Assurance approach with a customer lifecycle. The real strength
CEO of AXA Türkiye, underscored preventive insurance mindset, while lies in the way data supports existing
the need for the industry to prepare preparing for the future through our experience and expertise. While data
rapidly for the world of 2030. Ölken Adaptive Insurance 2030 vision. The tells us what has happened and what
insurance model that will create val- may happen, experience and expertise